Lotame Spherical Data Collaboration Platform
Lotame Spherical Data Collaboration Platform is a paid platform for combining and using customer data for audience insights, advertising, and activation.
What Lotame Spherical Data Collaboration Platform is
Lotame Spherical Data Collaboration Platform is a paid platform for combining and using customer data for audience insights, advertising, and activation. Its onboarding connects fragmented marketing and advertising data into a unified customer view. Tools cover audience enrichment, segmentation, modeling, comparison, and charting, including lookalike modeling based on AI and machine learning. The platform also supports identity resolution, advertising activation, and connected-TV targeting. It enables privacy-safe collaboration with data providers and media owners, with capabilities Lotame characterizes as clean-room-like. Activation destinations include SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, and personalization systems. Lotame lists integrations including Google Ad Manager, The Trade Desk, Snowflake, and TikTok. It presents Spherical to digital marketers, agencies, and media companies. The service is available via web and API; pricing is available by contacting Lotame, and there is no free plan. Lotame was founded in 2006 and is headquartered in Columbia, Maryland.
Good
- Unifies fragmented marketing and advertising data
- Supports audience segmentation and lookalike modeling
- Includes connected-TV activation
- Offers multiple activation destinations
- Lists partner integrations across several categories
Watch out
- No free plan
- Pricing requires contacting Lotame
Who it suits
It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.
Verdict
Spherical combines data onboarding, audience tools, collaboration, and activation for advertising use cases. It is a paid web and API platform, with pricing details available from Lotame.
Plans and prices
From Lotame Spherical Data Collaboration Platform's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Paid version | $1 a month | price shown by Software Advice; no included limits stated · per month |
| Custom enterprise pricing | Priced on request | contact Lotame sales for quote |
| Spherical Data Collaboration Platform | Priced on request | Pricing available by contacting Lotame · Full data orchestration, enrichment, insights and activation |
The facts
Each one read from Lotame Spherical Data Collaboration Platform's own pages, with the date it was checked.
What it does
- Access controls
- Lotame’s documentation describes SSO configuration, optional SAML single logout, and granular editing of user access permissions.checked 3 Oct 2026
- Activation channels
- Spherical exports audiences to ad servers, programmatic media, social platforms, personalization systems and measurement tools.checked 15 Oct 2026
- API authentication
- API requests use token credentials in headers, TLS transport and JSON responses with HTTP status codes.checked 15 Oct 2026
- API availability
- A REST Services API over HTTPS lets developers view audience statistics, manage audiences, estimate size and activate segments.checked 15 Oct 2026
- API examples
- Lotame maintains a GitHub library of practical API scripts and encourages contributions in any scripting language.checked 15 Oct 2026
- Audience creation and modeling
- Spherical supports audience building, lookalike modeling and machine-learning based scale.checked 15 Oct 2026
- Audience enrichment
- Users can add branded partner data and Lotame Data Exchange audiences to fill information gaps.checked 15 Oct 2026
- Audience insights
- Built-in dashboards let marketers compare audiences, examine overlap and index behavior, and create charts.checked 15 Oct 2026
- Audience tools
- It supports audience enrichment, creation, modeling, comparison, and charting, including AI and machine-learning-based lookalikes.checked 3 Oct 2026
- Collaboration
- It enables privacy-safe collaboration with data providers and media owners for insights and targeting, including capabilities that Lotame describes as clean-room-like.checked 3 Oct 2026
- CTV
- It supports targeting existing or prospective customers with video ads on connected TV.checked 3 Oct 2026
- CTV targeting
- The product includes targeting for connected-TV and streaming video audiences.checked 15 Oct 2026
- Data collaboration
- Partners can permission data inside Spherical for joint analysis, audience creation, enrichment and activation.checked 15 Oct 2026
- Data onboarding
- It connects fragmented marketing and advertising data to provide a unified view of customers.checked 3 Oct 2026
- Developer documentation
- The knowledge base includes onboarding implementation, data-transfer specifications, Lightning Tag, Sync.js, Panorama ID APIs and SSO topics.checked 15 Oct 2026
- Encryption
- The security summary states that web traffic uses TLS 1.2 and stored database and backup data uses AES-256 encryption.checked 15 Oct 2026
- First-party unification
- The platform combines fragmented first-party sources into a central customer view.checked 15 Oct 2026
- Hosting
- Spherical is hosted on Amazon Web Services, according to Lotame’s security summary.checked 15 Oct 2026
- Identity and activation
- It offers identity resolution and activation to support addressable advertising and measurement.checked 3 Oct 2026
The company
- Company founding
- Lotame’s company history states it was founded in Maryland in 2006.checked 15 Oct 2026
- Company legal entity
- Lotame’s privacy notice says Epsilon Data Management, LLC provides Lotame services and that Lotame Solutions, Inc. merged into Epsilon on October 1, 2025.checked 15 Oct 2026
- Founded
- 2006checked 28 Sep 2026
- Headquarters
- Columbia, Maryland, United Stateschecked 28 Sep 2026
- Headquarters and size
- LinkedIn lists Columbia, Maryland headquarters and a 51–200 employee company size.checked 15 Oct 2026
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