Lotame Spherical Data Collaboration Platform
6.5#4 in data management platformsFrom $1 a monthWebAPI
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| Fact | Lotame Spherical Data Collaboration Platform | Piano DMP |
|---|---|---|
| Headquarters | Columbia, Maryland, United States | Philadelphia, United States |
| Integrations | Lotame lists connections including Amazon, Adobe Audience Manager, Google Ad Manager, Google DV360, Meta, The Trade Desk, Snowflake, Tealium, TikTok, YouTube and many data providers. | Documented direct connections include Facebook, LinkedIn, Google Ads, Google Ad Manager, Xandr, Equativ, Adform, Platform161, and Nativo. |
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It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.
Piano Audience suits digital businesses that use customer data for personalization, analytics, and exports to other systems. It may fit teams that need to combine anonymous and known profiles or build segments from web, app, and other data.