Anonymised Publisher Data Platform
Anonymised Publisher Data Platform enriches publisher audience data with behavior from across the open web, then turns it into personas for targeting on publ…
What Anonymised Publisher Data Platform is
Anonymised Publisher Data Platform enriches publisher audience data with behavior from across the open web, then turns it into personas for targeting on publisher inventory. Cross-domain interest and intent signals extend understanding beyond a publisher’s own pages. Segments can use taxonomies, entities, user actions, or product pages, and the product page says every user can be enriched and segmented rather than only logged-in visitors. Aura reads an advertiser brief and builds a matching cohort from the enriched data. Personas are delivered as key-values in Google Ad Manager or major SSPs. Automatic access to Anonymised curation supports monetizing unsold direct inventory against the same personas. The company says non-endemic behavioral data does not rely on third-party cookies and can reach Safari users. Small segments that could distinguish individuals are not created, and buyers receive no user-level profile. Pricing is £/€0.80 CPM for the first 5m direct-sold impressions, £/€0.60 CPM from 5m to 10m, and £/€0.40 CPM above 10m, billed monthly.
Good
- Cross-domain audience enrichment
- Segments from publisher-specific taxonomies
- Aura brief-to-cohort matching
- Google Ad Manager and SSP delivery
- No setup fee or lock-in
Watch out
- No free plan
- Pricing is tied to direct-sold impressions
- No user-level profiles for buyers
- SignalLift package has variable pricing
Who it suits
This platform suits publishers and advertisers seeking audience segmentation, real-time activation, and inventory targeting. It is designed for integrations with Google Ad Manager, major SSPs, and Anonymised curation.
Verdict
Anonymised Publisher Data Platform connects publisher data with broader behavioral signals and activation destinations. Its privacy limits and impression-based pricing are central considerations for organizations evaluating audience monetization.
Plans and prices
From Anonymised Publisher Data Platform's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Direct-sold impressions, above 10m | 0.40 GBP/EUR a month | Above 10m impressions · £/€0.40 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences |
| Direct-sold impressions, 5m to 10m | 0.60 GBP/EUR a month | From 5m to 10m impressions · £/€0.60 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences |
| Direct-sold impressions, first 5m | 0.80 GBP/EUR a month | First 5m direct-sold impressions · £/€0.80 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences |
| Pay-as-you-go package with SignalLift | — | No commitment · no minimum · 25% of measured SignalLift uplift, plus the Publisher Data Platform rate card |
The facts
Each one read from Anonymised Publisher Data Platform's own pages, with the date it was checked.
What it does
- AI brief matching
- Aura reads an advertiser’s brief and builds a matching cohort from the publisher’s enriched audience data.checked 4 Oct 2026
- Audience coverage
- The product page says every user is enriched and segmentable, rather than only the logged-in minority.checked 4 Oct 2026
- Audience limitation
- The page says non-endemic behavioral data does not depend on a third-party cookie and can reach users in Safari.checked 4 Oct 2026
- Cross-domain data
- Publishers can use cross-domain interest and intent data to understand and segment audiences beyond activity on their own pages.checked 4 Oct 2026
- Curation
- The platform includes automatic access to Anonymised curation, which the page says monetizes unsold direct inventory against the same personas.checked 4 Oct 2026
- Custom segments
- Segments can be built from a publisher’s taxonomies, entities, user actions, or product pages.checked 4 Oct 2026
- Integrations
- Personas are delivered as key-values in Google Ad Manager or any major SSP.checked 4 Oct 2026
- Pricing conditions
- The page states there is no minimum, setup fee, or lock-in, and no charge applies when a persona does not sell.checked 4 Oct 2026
- Privacy and compliance
- The company says it holds the heyData GDPR seal and that its Spanish subsidiary runs European operations to ensure the platform meets EU GDPR and UK GDPR requirements.checked 4 Oct 2026
- Privacy limit
- Segments below the size at which individuals could be distinguished are never created, and no user-level profile is passed to a buyer.checked 4 Oct 2026
- Product purpose
- The platform enriches publisher audience data with real behavior from across the open web to build personas that can be targeted on the publisher’s inventory.checked 4 Oct 2026
- Support
- The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief.checked 4 Oct 2026
The company
- Company and audience
- Anonymised says it serves publishers and advertisers and operates under the IAB Transparency and Consent Framework.checked 4 Oct 2026
- Founded
- 2020checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Alternatives to Anonymised Publisher Data Platform
- 1
BlueData
Free planAndroidWebAPI7.8From $1,500 a year - 2
Diskover
Free planOpen sourceWebAPILinuxmacOS7.7Free plan - 3
Permutive
AndroidiOSWeb6.6 - 46.5From $1 a month
- 5
Piano DMP
AndroidiOSWebAPI6.5 - 6
Informatica Product 360
WebAPISelf-hostedWindows6.3