Anonymised Publisher Data Platform
6.1#7 in data management platformsFrom 0.40 GBP/EUR a monthWeb
VisitAnonymised Publisher Data Platform vs BlueData
What both publish
| Fact | Anonymised Publisher Data Platform | BlueData |
|---|---|---|
| Headquarters | London, United Kingdom | United Kingdom |
| Integrations | Personas are delivered as key-values in Google Ad Manager or any major SSP. | Google Sheets, Power BI and custom APIs are offered as custom-service integrations rather than named standard connectors. |
| Product purpose | The platform enriches publisher audience data with real behavior from across the open web to build personas that can be targeted on the publisher’s inventory. | BlueData combines survey collection, data cleaning, structured management and visualization in one platform. |
| Support | The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief. | Standard support is email-based with a stated 48-hour response; accelerated and priority paid options promise 8-hour and immediate responses. |
Anonymised Publisher Data Platform plans
- Direct-sold impressions, above 10m0.40 GBP/EUR a month
- Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
- Direct-sold impressions, first 5m0.80 GBP/EUR a month
- Pay-as-you-go package with SignalLift—
BlueData plans
- Starter$150 a month
- Growth$200 a month
- FreemiumFree
- Starter$1,500 a year
- Growth$2,000 a year
- CustomPriced on request
Pick Anonymised Publisher Data Platform if…
This platform suits publishers and advertisers seeking audience segmentation, real-time activation, and inventory targeting. It is designed for integrations with Google Ad Manager, major SSPs, and Anonymised curation.
Pick BlueData if…
BlueData suits nonprofits, researchers, and public institutions that need to collect and manage structured information. It can also fit teams that need offline mobile collection, validation, and dashboards for tracking indicators.