Anonymised Publisher Data Platform
6.1#7 in data management platformsFrom 0.40 GBP/EUR a monthWeb
VisitAnonymised Publisher Data Platform vs Lotame Spherical Data Collaboration Platform
Lotame Spherical Data Collaboration Platform
6.5#4 in data management platformsFrom $1 a monthWebAPI
VisitWhat both publish
| Fact | Anonymised Publisher Data Platform | Lotame Spherical Data Collaboration Platform |
|---|---|---|
| Founded | 2020 | 2006 |
| Headquarters | London, United Kingdom | Columbia, Maryland, United States |
| Integrations | Personas are delivered as key-values in Google Ad Manager or any major SSP. | Lotame lists connections including Amazon, Adobe Audience Manager, Google Ad Manager, Google DV360, Meta, The Trade Desk, Snowflake, Tealium, TikTok, YouTube and many data providers. |
Anonymised Publisher Data Platform plans
- Direct-sold impressions, above 10m0.40 GBP/EUR a month
- Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
- Direct-sold impressions, first 5m0.80 GBP/EUR a month
- Pay-as-you-go package with SignalLift—
Lotame Spherical Data Collaboration Platform plans
- Paid version$1 a month
- Custom enterprise pricingPriced on request
- Spherical Data Collaboration PlatformPriced on request
Pick Anonymised Publisher Data Platform if…
This platform suits publishers and advertisers seeking audience segmentation, real-time activation, and inventory targeting. It is designed for integrations with Google Ad Manager, major SSPs, and Anonymised curation.
Pick Lotame Spherical Data Collaboration Platform if…
It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.