Audigent
Audigent is a web-based data activation, curation, and identity platform serving publishers, brands, and agencies.
What Audigent is
Audigent is a web-based data activation, curation, and identity platform serving publishers, brands, and agencies. It uses first-party data for audience addressability and media monetization without cookies. Its publisher platform offers an omnichannel audience view and segmentation intended to support revenue. Hadron ID enriches publisher bid requests with first-party, contextual, and site-level information; Audigent says the identification tools operate within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data. SmartPMP packages premium publisher inventory and first-party audiences into a deal ID. ContextualPMP can group contextual inventory across publishers without targeting specific devices, while CognitivePMP forms predictive audience segments using Comscore Predictive Audiences and Audigent cognitive identity data. Buyers can add deal IDs to campaign line items. The marketplace offers audience segments for off-the-shelf buying across major DSPs, and the company also offers custom audiences and SmartPMPs. Audigent says it is integrated with more than 20 SSPs. Pricing is available on request; it lists New York, NY, as its headquarters.
Good
- Offers publisher audience views and segmentation.
- ContextualPMP avoids device-specific targeting.
- Hadron ID is designed to work within the publisher stack.
- Custom audiences and SmartPMPs are available.
- Privacy center and data subject rights portal are provided.
Watch out
- Pricing is available on request.
- Lookalike modeling is not offered.
- Personal data is deleted within 60 days in most cases, with exceptions.
Who it suits
Audigent is presented for publishers, brands, and agencies seeking audience data, segmentation, and advertising activation. Its products include options for publisher data use and campaign buying through deal IDs.
Verdict
Audigent offers several audience and activation products, including publisher-focused identity tools and deal-ID buying options. Prospective customers should review the available product and privacy details for their intended use.
The facts
Each one read from Audigent's own pages, with the date it was checked.
What it does
- Activation
- ContextualPMPs are delivered via a Deal ID that buyers can add to a campaign line item.checked 30 Sep 2026
- Audience
- The company says its products serve publishers, brands and agencies with audience and advertising solutions.checked 30 Sep 2026
- Audience data
- The homepage lists more than 4 billion first-party IDs and more than 400,593 audience segments.checked 30 Sep 2026
- Audience marketplace
- The data marketplace offers thousands of premium audience segments for off-the-shelf buying across major DSPs, using exclusive first-party data.checked 30 Sep 2026
- Auditability
- The publisher platform page says partners can use an Audience Verification Ledger with detailed reports showing where audience data comes from.checked 30 Sep 2026
- CognitivePMP
- CognitivePMP uses Comscore Predictive Audiences and Audigent cognitive identity data to create predictive audience segments without cookies or device targeting.checked 30 Sep 2026
- ContextualPMP
- ContextualPMPs target contextual inventory without targeting specific devices and can combine inventory across multiple publishers in one PMP.checked 30 Sep 2026
- Contextual targeting
- ContextualPMPs are described as highly targeted without targeting specific devices and can group segmentation across multiple publishers in one PMP.checked 30 Sep 2026
- Custom audiences
- Audigent says it works with customers to create custom data-driven audiences for a preferred DSP and custom SmartPMPs delivered as a Deal ID.checked 30 Sep 2026
- Data retention
- The platform privacy policy says personal data is deleted within 60 days in most cases, with longer retention possible for analytics, product improvement or research.checked 30 Sep 2026
- Hadron ID
- Hadron ID enriches publisher bid requests with first-party, contextual and site-level data for audience identification and segmentation without third-party cookies.checked 30 Sep 2026
- Identity
- Audigent describes Hadron ID as a five-point identity framework for targeting audiences across publisher and SSP networks without cookies.checked 30 Sep 2026
- Integrations
- Audigent says it is integrated with more than 20 leading SSPs; its CognitivePMP page specifies actionability across 18 or more SSP partners.checked 30 Sep 2026
- Privacy choices
- Audigent provides a privacy center and data subject rights portal for people to submit privacy requests, including opt-out requests.checked 30 Sep 2026
- Privacy design
- Audigent says Hadron ID identification tools operate within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data.checked 30 Sep 2026
- Privacy framework
- Audigent says it complies with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.checked 30 Sep 2026
- Products
- Its featured products include SmartPMP, ContextualPMP, CognitivePMP and Hadron ID.checked 30 Sep 2026
- SmartPMP
- SmartPMP packages premium publisher inventory and first-party audiences into a single deal ID that buyers can add to campaign line items.checked 30 Sep 2026
- Support
- Audigent directs inquiries to its contact form and lists [email protected] for contacting its team.checked 30 Sep 2026
- What it does
- Audigent describes itself as a data activation, curation and identity platform that uses privacy-safe first-party data to support addressability and media monetization without cookies.checked 30 Sep 2026
- Who it serves
- The site presents solutions for publishers, brands and agencies.checked 30 Sep 2026
The company
- Headquarters
- The site lists Audigent NYC at 200 Varick St., Suite 514, New York, NY 10014.checked 30 Sep 2026
Where it runs
- Publisher platform
- Its 1st Party Data Platform offers publishers an omnichannel view of their audiences and actionable segmentation intended to drive revenue.checked 30 Sep 2026
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