Lotame TV DMP

C tier on Data Management PlatformsScore 6.0 · #18 of 31

Android app: Not listed
Free plan: No
Runs on: Web

lotame.com

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Summary

Lotame TV DMP is ranked #18 of 31 in data management platforms on Everything Xiaomi. It runs on Web.

Lotame TV DMP plans and pricing

All plans

Lotame TV DMP Not published Pricing not stated on the opened product page · contact Lotame for information resources.lotame.com · 8 Oct 2026

Compared on data management platforms

Collection methods: TV viewership data; digital audience segmentslotame.com
Audience segmentation: Yeslotame.com
Activation destinations: linear TV; digital channelslotame.com
CTV activation: Yeslotame.com

Facts

Purpose: TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.resources.lotame.com · 8 Oct 2026
Audience analysis: It provides insights into audience composition across a station’s programming, genres, and dayparts.resources.lotame.com · 8 Oct 2026
Linear TV targeting: The same audience segments used on digital channels can be applied to linear TV.resources.lotame.com · 8 Oct 2026
Viewership data: Lotame says its TV DMP targeting in smaller markets is fueled by millions of TV viewership data points.resources.lotame.com · 8 Oct 2026
Planning metrics: Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index.resources.lotame.com · 8 Oct 2026
Measurement metrics: Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles.resources.lotame.com · 8 Oct 2026
Intended users: The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools.resources.lotame.com · 8 Oct 2026
Integration ecosystem: Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections.lotame.com · 8 Oct 2026
Privacy: Lotame’s Services Privacy Notice says the GDPR provides a legal basis for certain personal-data processing described in the notice.lotame.com · 8 Oct 2026
Support and contact: Lotame’s TV DMP brochure directs inquiries to [email protected].resources.lotame.com · 8 Oct 2026
Audience insights: It provides insights into the audience composition of a station’s TV programming, genres, and dayparts.resources.lotame.com · 8 Oct 2026
Linear TV segments: It lets users apply the same audience segments from digital channels to linear TV.resources.lotame.com · 8 Oct 2026
Campaign effectiveness: The product measures campaign delivery and reach against desired audiences.resources.lotame.com · 8 Oct 2026
Contact: The TV DMP brochure directs interested readers to [email protected] for more information.resources.lotame.com · 8 Oct 2026
Partner connections: Lotame’s current partner page lists CTV-related partners including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk.lotame.com · 8 Oct 2026
Security certification: Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party.lotame.com · 8 Oct 2026
Data protection: Lotame states that customer and data partner data in transit is encrypted using TLS 1.2 or better and that data is encrypted at rest.lotame.com · 8 Oct 2026
Audience: The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools.resources.lotame.com · 8 Oct 2026
Company history: Lotame’s about page states that it was founded in Maryland in 2006.lotame.com · 8 Oct 2026