Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns.
What Lotame TV DMP is
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across programming, genres, and dayparts, and allows segments used on digital channels to be applied to linear TV. Planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. For measurement, teams can review total and target audience impressions, reach, frequency, and campaign audience profiles. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. The product is intended for station and advertiser teams, including salespeople and executives who use planning and measurement tools. Lotame’s CTV partner connections include Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. Lotame was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. The product is paid, with pricing on request; its brochure directs inquiries to [email protected].
Good
- Audience composition can be reviewed by program, genre, and daypart.
- Digital audience segments can be applied to linear TV.
- Planning metrics include reach and audience indexes.
- Measurement covers impressions, reach, and frequency.
- Listed CTV partners include Google DV360 and Roku OneView.
Watch out
- Pricing is available on request.
- The product is described for television stations and advertisers.
Who it suits
It suits television stations and advertisers that need audience planning and campaign measurement tools. Salespeople and executives are among its intended users.
Verdict
TV DMP brings audience planning and campaign measurement into a workflow for television advertising. Contact Lotame for pricing and product information.
Plans and prices
From Lotame TV DMP's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Lotame TV DMP | Priced on request | Pricing not stated on the opened product page · contact Lotame for information |
The facts
Each one read from Lotame TV DMP's own pages, with the date it was checked.
What it does
- Audience
- The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools.checked 8 Oct 2026
- Audience analysis
- It provides insights into audience composition across a station’s programming, genres, and dayparts.checked 8 Oct 2026
- Audience insights
- It provides insights into the audience composition of a station’s TV programming, genres, and dayparts.checked 8 Oct 2026
- Campaign effectiveness
- The product measures campaign delivery and reach against desired audiences.checked 8 Oct 2026
- Contact
- The TV DMP brochure directs interested readers to [email protected] for more information.checked 8 Oct 2026
- Data protection
- Lotame states that customer and data partner data in transit is encrypted using TLS 1.2 or better and that data is encrypted at rest.checked 8 Oct 2026
- Integration ecosystem
- Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections.checked 8 Oct 2026
- Intended users
- The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools.checked 8 Oct 2026
- Linear TV segments
- It lets users apply the same audience segments from digital channels to linear TV.checked 8 Oct 2026
- Linear TV targeting
- The same audience segments used on digital channels can be applied to linear TV.checked 8 Oct 2026
- Measurement metrics
- Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles.checked 8 Oct 2026
- Partner connections
- Lotame’s current partner page lists CTV-related partners including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk.checked 8 Oct 2026
- Privacy
- Lotame’s Services Privacy Notice says the GDPR provides a legal basis for certain personal-data processing described in the notice.checked 8 Oct 2026
- Purpose
- TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.checked 8 Oct 2026
- Security certification
- Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party.checked 8 Oct 2026
- Support and contact
- Lotame’s TV DMP brochure directs inquiries to [email protected].checked 8 Oct 2026
- Viewership data
- Lotame says its TV DMP targeting in smaller markets is fueled by millions of TV viewership data points.checked 8 Oct 2026
The company
- Company history
- Lotame’s about page states that it was founded in Maryland in 2006.checked 8 Oct 2026
- Founded
- Lotame’s company history says it was founded in Maryland in 2006.checked 8 Oct 2026
- Headquarters
- Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045.checked 8 Oct 2026
Money
- Planning metrics
- Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index.checked 8 Oct 2026
Alternatives to Lotame TV DMP
- 1
Foursquare
Free planAndroidiOSWebAPI8.2From $25 a month - 2
Permutive
AndroidiOSWeb6.6 - 3
GlobalWebIndex
Free planWeb6.3From $1,500 a year - 4
6.1From 0.40 GBP/EUR a month - 5
Zeotap CDP
WebAPISelf-hosted5.9 - 65.8From $500 a month