Foursquare
8.2#1 in location intelligence softwareFrom $25 a monthFree planAndroidiOSWebAPI
VisitFoursquare vs Lotame TV DMP
Lotame TV DMP
5.9#5 in audience data providersWeb
VisitWhat both publish
| Fact | Foursquare | Lotame TV DMP |
|---|---|---|
| Audience | Audience builds segments from real-world visitation behavior and can activate them across more than 550 channels. | The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools. |
| Founded | 2009 | Lotame’s company history says it was founded in Maryland in 2006. |
Foursquare plans
- Places API Pro (0–500 calls)Free
- FSQ Spatial Desktop BasicFree
- FSQ Spatial Studio – CommunityFree
- FSQ Spatial Studio CommunityFree
- FSQ Spatial Desktop – BasicFree
- FSQ Spatial Desktop Standard$25 a month
Lotame TV DMP plans
- Lotame TV DMPPriced on request
Pick Foursquare if…
Foursquare suits teams working on location-based advertising, audience targeting, place discovery, or spatial data analysis. Its Spatial Studio Community plan is described as suitable for people exploring the platform with low data storage requirements.
Pick Lotame TV DMP if…
It suits television stations and advertisers that need audience planning and campaign measurement tools. Salespeople and executives are among its intended users.