
Kochava
8.2#1 in marketing attribution softwareFrom $500 a monthFree planAndroidiOSWebAPI
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| Fact | Kochava | Triple Whale |
|---|---|---|
| Documentation depth | The support center contains platform-specific SDK guides, release notes, integration instructions, privacy controls and API articles, with some pages updated in 2026. | The Help Center contains onboarding, Moby, attribution, creative, conversion, retention, discovery, data and settings sections, including more than 100 data articles. |
| Founded | 2011 | 2021 |
| Integrations | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Licence | Kochava SDK artifacts are distributed under proprietary Kochava terms rather than an open-source licence. | Triple Whale is proprietary software; its terms grant limited service use and prohibit copying or scraping site content. |
| Rating on G2 | 4.1 out of 5 from 136 reviews. | 4.5 out of 5 from 482 reviews |
It suits advertisers, publishers, agencies, partners, and ad networks or adtech vendors seeking marketing measurement or optimization tools.
Triple Whale suits ecommerce and retail brands that want to unify business data, track growth, and support marketing and operational decisions. Marketing, ecommerce, and data leaders may find its attribution, integrations, AI tools, and measurement options relevant.