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Kochava vs Singular

Kochava logo

Kochava

8.2#1 in marketing attribution softwareFrom $500 a month
Free planAndroidiOSWebAPI
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Singular

8.1#1 in email marketing analytics software$0.05 one-time
Free planAndroidiOSWebAPI
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What both publish

FactKochavaSingular
Company identityLinkedIn identifies the maker as Kochava Inc., a privately held advertising-services company founded in 2011 with headquarters in Sandpoint, Idaho and 51–200 employees.LinkedIn lists the company as privately held Singular, founded in 2014, with 51–200 employees and headquarters in Palo Alto, California.
Deep linkingSmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation.Plans include standardized tracking links and deep linking; higher tiers add flexible settings, a tracking-link API and web-to-app banners.
Founded20112014
Fraud preventionKochava says machine-learning fraud controls detect and block fraudulent installs and post-install events in real time.Fraud detection and prevention are included in every listed plan, with custom fraud rules available in Enterprise.
Google Play listingGoogle Play lists Kochava as a developer and shows a Kochava Developer Toolkit listing, but the opened developer page does not display a rating or rating count.Singular Device Assist has 1K+ downloads; the listing does not display a star rating or review count.
Headquarters201 Church Street, Sandpoint, Idaho 83864, United StatesPalo Alto, California, United States
IntegrationsKochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses.Singular provides a partner integration directory with a searchable partner browser.
Rating on G24.1 out of 5 from 136 reviews.4.6 out of 5 from 529 reviews
Rating on GetApp4.6 out of 5 from 25 reviews.4.6 out of 5 from 27 reviews
SecurityKochava's Free App Analytics agreement states that FAA is ISO 27001-certified and is audited by a qualified third party.Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO.

Kochava plans

  • Free App AnalyticsFree
  • Foundation$500 a month
  • Enterprise$2,000 a month
  • Free App Analytics®—

Singular plans

  • FreeFree
  • Growth$0.05, paid once
  • EnterprisePriced on request

Pick Kochava if…

It suits advertisers, publishers, agencies, partners, and ad networks or adtech vendors seeking marketing measurement or optimization tools.

Pick Singular if…

Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.

Charts they share