Singular
8.1#1 in email marketing analytics software$0.05 one-timeFree planAndroidiOSWebAPI
Visit| Fact | Singular | Tenjin |
|---|---|---|
| Founded | 2014 | 2014 |
| Fraud prevention | Fraud detection and prevention are included in every listed plan, with custom fraud rules available in Enterprise. | Tenjin provides real-time mobile advertising fraud prevention and fraud filters. |
| Integrations | Singular provides a partner integration directory with a searchable partner browser. | The partner directory lists integrations including Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. |
| Marketing analytics | Singular unifies campaign cost, performance, creative and attribution data across channels and devices. | Tenjin lists full raw-data access, a prediction suite, unlimited campaign-management API access, unlimited reporting-metrics API access and ad-fraud analysis. |
| Mobile attribution | The platform attributes app installs, re-engagements and post-install events using SDK or server-to-server data, device identifiers, probabilistic methods and SKAdNetwork. | The product attributes app installs and identifies effective users and advertising channels using click and impression models. |
| Privacy compliance | Singular says it provides API interfaces for GDPR and CCPA functions and supports data retention and erasure customizations. | The company describes itself as a GDPR data processor and service provider under CCPA, with customer-controlled consent and deletion requests. |
| Rating on G2 | 4.6 out of 5 from 529 reviews | 4.3 out of 5 from 57 reviews. |
| Reporting API | The Reporting API requires an API key and exposes asynchronous reports, data-availability checks, report status, filters, custom dimensions, cohort metrics and conversion metrics. | The Reporting Metrics API exposes Data Exporter reports; event metrics are near real time while spend and ad-revenue data generally update every two to three hours. |
| Security compliance | Singular states that it supports GDPR and CCPA functions through APIs and offers retention, erasure, privacy-audit and private-cloud controls. | Tenjin states that its ISO 27001 audit and SOC 2 Type 2 audit are completed and that its platform complies with California CCPA and EU GDPR. |
Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.
Tenjin suits mobile app teams measuring paid-install attribution and app performance. Its stated customer fit ranges from small teams on the free plan to larger teams seeking custom solutions.