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Singular vs Tenjin

Singular

8.1#1 in email marketing analytics software$0.05 one-time
Free planAndroidiOSWebAPI
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Tenjin

8.1#3 in marketing attribution softwareFrom $2,000 a year
Free planAndroidiOSWebAPI
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What both publish

FactSingularTenjin
Founded20142014
Fraud preventionFraud detection and prevention are included in every listed plan, with custom fraud rules available in Enterprise.Tenjin provides real-time mobile advertising fraud prevention and fraud filters.
IntegrationsSingular provides a partner integration directory with a searchable partner browser.The partner directory lists integrations including Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads.
Marketing analyticsSingular unifies campaign cost, performance, creative and attribution data across channels and devices.Tenjin lists full raw-data access, a prediction suite, unlimited campaign-management API access, unlimited reporting-metrics API access and ad-fraud analysis.
Mobile attributionThe platform attributes app installs, re-engagements and post-install events using SDK or server-to-server data, device identifiers, probabilistic methods and SKAdNetwork.The product attributes app installs and identifies effective users and advertising channels using click and impression models.
Privacy complianceSingular says it provides API interfaces for GDPR and CCPA functions and supports data retention and erasure customizations.The company describes itself as a GDPR data processor and service provider under CCPA, with customer-controlled consent and deletion requests.
Rating on G24.6 out of 5 from 529 reviews4.3 out of 5 from 57 reviews.
Reporting APIThe Reporting API requires an API key and exposes asynchronous reports, data-availability checks, report status, filters, custom dimensions, cohort metrics and conversion metrics.The Reporting Metrics API exposes Data Exporter reports; event metrics are near real time while spend and ad-revenue data generally update every two to three hours.
Security complianceSingular states that it supports GDPR and CCPA functions through APIs and offers retention, erasure, privacy-audit and private-cloud controls.Tenjin states that its ISO 27001 audit and SOC 2 Type 2 audit are completed and that its platform complies with California CCPA and EU GDPR.

Singular plans

  • FreeFree
  • Growth$0.05, paid once
  • EnterprisePriced on request

Tenjin plans

  • All-Inclusive FreeFree
  • All-Inclusive Paid S$200 a month
  • All-Inclusive Paid M$400 a month
  • All-Inclusive Paid L$700 a month
  • All-Inclusive Paid XL$1,000 a month
  • All-Inclusive Paid S annual$2,000 a year

Pick Singular if…

Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.

Pick Tenjin if…

Tenjin suits mobile app teams measuring paid-install attribution and app performance. Its stated customer fit ranges from small teams on the free plan to larger teams seeking custom solutions.

Charts they share