Northbeam
Northbeam is a paid marketing intelligence platform for e-commerce businesses running experiment-based growth marketing across multiple advertising channels.
What Northbeam is
Northbeam is a paid marketing intelligence platform for e-commerce businesses running experiment-based growth marketing across multiple advertising channels. It offers multi-touch attribution, incrementality, and media mix modeling. Its attribution product uses first-party data and machine learning, with configurable lookback windows, attribution models, and accounting modes. Dashboards combine metrics, channels, and campaigns with sales attribution and profit benchmarks. MMM+ provides daily forecasts and budget recommendations and can use Northbeam attribution data with external variables. Northbeam Apex sends first-party attribution data to ad algorithms; listed Meta and Axon integrations require no development work. The platform includes event and ecommerce tracking, API access, and native or custom integrations. Northbeam says data is logically separated and encrypted in transit and at rest, with most of its platform footprint on Google Cloud Platform. It states SOC 2 Type 2 compliance.
Good
- Provides multi-touch attribution and incrementality
- Includes media mix modeling forecasts
- Offers sales attribution and profit benchmarks
- Supports event, ecommerce, and API tracking
- Data is encrypted in transit and at rest
Watch out
- No free plan
- No free trial
- Higher pageview volume can increase price
Who it suits
Northbeam suits e-commerce businesses using experiment-based growth marketing across multiple ad channels. It is aimed at teams needing attribution, forecasting, budget recommendations, and campaign-level marketing analysis.
Verdict
Northbeam combines attribution, media mix modeling, dashboards, and ad-data integrations for multichannel e-commerce marketing. Its pricing depends partly on data volume, so larger sites should account for that basis when evaluating plans.
Plans and prices
From Northbeam's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $1,500 a month | Brands spending less than $1.5m/year on ads · first-party MTA · omnichannel dashboards · Apex · Clicks + Deterministic Views · MCP · The page shows $1,500; Starter is described as month-to-month usage-based pricing for Shopify brands. |
| Professional | $3,500 a month | Growth marketers spending up to $500k/month on ads · unlimited users, data exports, and integrations · ecommerce platforms beyond Shopify · dedicated Media Strategist · The page shows $3,500 / per month; Professional and Enterprise are annual terms, billed annually or semi-annually depending on the agreement. |
| Enterprise | Priced on request | Teams spending more than $500k/month on ads · dedicated Customer Success Manager and Slack channel · optional hourly conversion data · granular touchpoint exports · international or geo-specific dashboards · Contact us for a quote; custom pricing. Annual term, billed annually or semi-annually depending on the agreement. |
| Growth | Priced on request | Seven-figure brands · under $200K/month ad spend · attribution, dashboards, Northbeam MCP · preferred agency partner support · Contact us for a quote; custom pricing |
The facts
Each one read from Northbeam's own pages, with the date it was checked.
What it does
- Ad optimization
- Northbeam Apex sends first-party attribution data to ad algorithms; its site says the integration is available for Meta and Axon and requires no development work.checked 5 Oct 2026
- API access
- Yeschecked 24 Sep 2026
- Attribution
- Its MTA product uses first-party data and machine learning and offers flexible lookback windows, attribution models, and accounting modes.checked 5 Oct 2026
- Audience
- Northbeam says it is relevant to e-commerce businesses running experiment-based growth marketing across multiple ad channels.checked 5 Oct 2026
- Compliance
- Northbeam says it is SOC 2 Type 2 compliant and makes its report available upon request.checked 5 Oct 2026
- Dashboards
- Northbeam says its dashboards bring metrics, channels, and campaigns together and include sales attribution and profit benchmarks.checked 5 Oct 2026
- Ecommerce tracking
- Yeschecked 24 Sep 2026
- Event tracking
- Yeschecked 24 Sep 2026
- Identity access
- Northbeam says it uses Auth0 identity protocols to control access to company data.checked 5 Oct 2026
- Integrations
- Northbeam says it offers native and custom integrations and is continually adding more; the integrations page describes connections to ad platforms.checked 5 Oct 2026
- Media mix modeling
- MMM+ provides daily forecasts and budget recommendations and can incorporate Northbeam MTA data and external variables.checked 5 Oct 2026
- Paid from
- 1500checked 24 Sep 2026
- Pricing basis
- Northbeam says monthly pricing is informed by business data volume measured in pageviews, and larger data volumes can increase the price.checked 5 Oct 2026
- Product
- Northbeam describes itself as a marketing intelligence platform offering multi-touch attribution, incrementality, and media mix modeling.checked 5 Oct 2026
- Security
- Northbeam says customer data is logically separated, encrypted at rest and in transit, and its platform footprint is mostly on Google Cloud Platform.checked 5 Oct 2026
- Support
- The company directs customers to its knowledge base for support resources and lists [email protected] for support contact.checked 5 Oct 2026
The company
- Founded
- 2019checked 28 Sep 2026
- Headquarters
- El Segundo, California, United Stateschecked 19 Oct 2026
Money
- Free plan
- Nochecked 24 Sep 2026
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