ObserviX Attribution
ObserviX Attribution links marketing touchpoints—including ad clicks, email opens, and organic visits—to revenue.
What ObserviX Attribution is
ObserviX Attribution links marketing touchpoints—including ad clicks, email opens, and organic visits—to revenue. It offers six attribution models, such as first-touch, last-touch, linear, time-decay, and position-based, with side-by-side comparisons. Channel views show spend, revenue, return on ad spend (ROAS), cost per acquisition, and conversion rate; a budget view projects the effect of shifting spend between channels. Users can share executive reports by link, schedule weekly or monthly delivery, or export them to PDF. The service draws on ObserviX Pixel and Web Analytics, with standard UTMs described as the only manual tagging needed. CRM systems such as HubSpot and Salesforce can supply offline conversions. The AI-driven model needs at least 30 days of conversion data for reliable results. ObserviX says it uses first-party data, encryption, role-based access, and separate customer databases, and states that it is GDPR and CCPA compliant. It supports web frameworks, mobile apps, server-side events, and CDPs including Segment and RudderStack. Every account includes guided onboarding.
Good
- Compares six attribution models side by side
- Reports spend, revenue, ROAS, acquisition cost, and conversion rate
- Can sync offline conversions from HubSpot and Salesforce
- Includes guided onboarding with an implementation specialist
Watch out
- No free plan
- AI-driven model needs at least 30 days of conversion data
- Standard plan is limited to 100,000 events monthly and one workspace
Who it suits
It is presented for marketers and agencies, B2C teams, and B2B teams that want to connect marketing activity with revenue. Teams should account for the 30-day data requirement when using its AI-driven model.
Verdict
ObserviX Attribution combines channel analysis, reporting, and budget projections with several attribution models. Its paid plans begin at $100 a month, and the AI-driven model requires at least 30 days of conversion data for reliable results.
Plans and prices
From ObserviX Attribution's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Standard | $100 a month | 100,000 events/month · 1 workspace · 3 seats · unlimited websites · 3-year analytics retention · 83.33$/month |
| Pro | $150 a month | 500,000 events/month · 5 workspaces · unlimited seats and websites · ad platform integrations · full white-label · 5-year analytics retention · 125$/month |
| Enterprise | $299 a month | unlimited events/month · 25,000 tokens/month · unlimited sessions/month · 2,000 companies · 1,000 keywords/month · API access · SSO · audit logs · priority and dedicated support · 249.17$/month |
The facts
Each one read from ObserviX Attribution's own pages, with the date it was checked.
What it does
- Attribution models
- The page describes six models, including first-touch, last-touch, linear, time-decay, and position-based, with side-by-side comparison.checked 8 Oct 2026
- Channel analysis
- Channel views include spend, revenue, ROAS, cost per acquisition, and conversion rate.checked 8 Oct 2026
- CRM integrations
- The product page says offline conversions can sync from CRM systems such as HubSpot and Salesforce.checked 8 Oct 2026
- Intended users
- The company presents the product for marketers and agencies, B2C teams, and B2B teams.checked 8 Oct 2026
- Model data requirement
- The AI-driven attribution model requires at least 30 days of conversion data to produce reliable results.checked 8 Oct 2026
- Purpose
- ObserviX Attribution connects marketing touchpoints such as ad clicks, email opens, and organic visits to revenue.checked 8 Oct 2026
- Reporting
- Users can share executive reports by link, schedule weekly or monthly delivery, and export reports to PDF.checked 8 Oct 2026
- Security and privacy
- The company says it uses first-party data and states that ObserviX is GDPR and CCPA compliant, uses encryption and role-based access, and separates each customer's database.checked 8 Oct 2026
- Setup
- Attribution uses data from the ObserviX Pixel and Web Analytics, and the page says standard UTMs are the only manual tagging needed.checked 8 Oct 2026
- Support
- Every account includes guided onboarding with an implementation specialist for data mapping, privacy configuration, and dashboard setup.checked 8 Oct 2026
Money
- Budget planning
- A budget optimization view projects before-and-after effects of shifting channel spend.checked 8 Oct 2026
The company
- Company headquarters
- ObserviX, Inc. lists its address as 20 N Wacker Dr, Suite 1200, Chicago, Illinois 60606, United States.checked 8 Oct 2026
- Headquarters
- Chicago, Illinois, United Stateschecked 28 Sep 2026
Where it runs
- Supported platforms
- The company says ObserviX works with modern web frameworks, mobile iOS and Android, server-side events, and CDPs such as Segment or RudderStack.checked 8 Oct 2026
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