Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and alignment between sales and marketing.
What Salesforce Marketing Cloud Account Engagement is
Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and alignment between sales and marketing. It supports email automation, customer journeys, lead scoring, and lead capture forms, with native CRM integration. Lead management tools include prospect tracking, deduplication, nurturing, scoring, and grading. Growth+ includes 10,000 contacts, 50 forms, 50 form handlers, 50 landing pages, 50 automation rules, and 25,000 API calls per day. Higher editions have different allowances: Premium+ includes 75,000 contacts and 100,000 daily API calls, while additional contacts can be purchased. Account Engagement+ adds cross-object merge fields and rule-based dynamic content. Agentforce can draft campaign segments, sequences, and content from natural-language prompts for multi-step nurture programs. Listed integrations include Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads. The product is available on web and through an API.
Good
- Supports email automation and customer journeys
- Includes lead scoring and capture forms
- Native CRM integration
- Agentforce drafts campaign components from prompts
- Premium+ includes 75,000 contacts
Watch out
- No free plan
- Monthly products require an annual contract
- Growth+ includes 10,000 contacts
Who it suits
This platform suits B2B teams working on lead generation, nurture campaigns, and coordination with sales. Teams should compare edition limits with their contact volume and integration needs.
Verdict
Account Engagement combines lead management and campaign automation, with edition-specific contact and API allowances. Review the annual commitment, included contacts, and integrations when choosing an edition.
Plans and prices
From Salesforce Marketing Cloud Account Engagement's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth+ | $1,250 a month | 10,000 contacts · 50 forms · 50 form handlers · 50 landing pages · 50 automation rules · 25,000 API calls/day · Billed annually; annual contract required |
| Plus+ | $2,750 a month | 10,000 contacts · Unlimited forms, form handlers, and landing pages · 100 automation rules · 50,000 API calls/day · Billed annually; annual contract required |
| Advanced+ | $4,400 a month | 10,000 contacts · Unlimited forms, form handlers, and landing pages · 150 automation rules · 2 business units · 100,000 API calls/day · Billed annually; annual contract required |
| Premium+ | $15,000 a month | 75,000 contacts · Unlimited forms, form handlers, and landing pages · 150 automation rules · 5 business units · 100,000 API calls/day · Billed annually; annual contract required |
The facts
Each one read from Salesforce Marketing Cloud Account Engagement's own pages, with the date it was checked.
What it does
- API limits
- The listed daily API call limits are 25,000 for Growth+, 50,000 for Plus+, and 100,000 for Advanced+ and Premium+.checked 7 Oct 2026
- Audience
- The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies.checked 7 Oct 2026
- Campaigns
- Agentforce can draft campaign segments, sequences, and content from natural language prompts for multi-step nurture programs.checked 7 Oct 2026
- Contact limits
- The listed included contact blocks are 10,000 contacts for Growth+, Plus+, and Advanced+, and 75,000 for Premium+; additional contacts are available for purchase.checked 7 Oct 2026
- CRM integrations
- nativechecked 20 Sep 2026
- Customer journeys
- Yeschecked 20 Sep 2026
- Email automation
- Yeschecked 20 Sep 2026
- Included contacts
- 10000checked 20 Sep 2026
- Integrations
- The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations.checked 7 Oct 2026
- Lead capture forms
- Yeschecked 20 Sep 2026
- Lead management
- The pricing page lists lead nurturing, scoring, prospect tracking, lead deduplication, and lead scoring and grading features.checked 7 Oct 2026
- Lead scoring
- Yeschecked 20 Sep 2026
- Messaging
- Account Engagement+ includes access to Marketing Cloud Next capabilities for email, SMS, and WhatsApp journeys, while SMS and WhatsApp are listed as add-ons in the editions comparison.checked 7 Oct 2026
- Paid from
- 1250checked 20 Sep 2026
- Personalization
- Account Engagement+ provides advanced personalization capabilities, including cross-object merge fields and rule-based dynamic content.checked 7 Oct 2026
- Purpose
- Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment.checked 7 Oct 2026
- Security documentation
- Salesforce publishes Account Engagement trust documentation, including SPARC and NLI documents, through its Trust and Compliance Documentation site.checked 7 Oct 2026
- Service status
- Salesforce Trust currently lists Account Engagement as available.checked 7 Oct 2026
- Support
- The Standard Success Plan is included in all licenses and provides Knowledge Articles, documentation, Trailhead, and the global Trailblazer Community.checked 7 Oct 2026
The company
- Company history
- Salesforce says it has focused on helping companies connect with customers since 1999.checked 7 Oct 2026
- Founded
- 1999checked 4 Oct 2026
- Headquarters
- San Francisco, California, United Stateschecked 4 Oct 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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