HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitHubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
7.1#52 in marketing automation softwareFrom $1,250 a monthWebAPI
VisitWhat both publish
| Fact | HubSpot Marketing Hub | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Audience | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. | The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies. |
| CRM integrations | multiple | native |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2006 | 1999 |
| Free plan | Yes | No |
| Headquarters | Boston, MA, USA | San Francisco, California, United States |
| Included contacts | 1000 | 10000 |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Yes |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment. |
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Salesforce Marketing Cloud Account Engagement plans
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access
Pick Salesforce Marketing Cloud Account Engagement if…
This platform suits B2B teams working on lead generation, nurture campaigns, and coordination with sales. Teams should compare edition limits with their contact volume and integration needs.