Act-On
Act-On is a paid lifecycle marketing automation platform for engaging prospects and customers across multiple channels.
What Act-On is
Act-On is a paid lifecycle marketing automation platform for engaging prospects and customers across multiple channels. Its drag-and-drop builder creates journeys from contact behavior and characteristics, while campaigns can use email, SMS, websites, social media, events, and direct mail. Segmentation, lead scoring, and dynamic content support targeted messages. Act-On describes AI features for predictive scoring, bot-click filtering, content optimization, and engagement analysis. CRM connections include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. Data Bridge connectors support API- or webhook-enabled systems, alongside Zapier and Integrately. Zoom and WebEx integrations synchronize webinar data. Security listings include ISO 27001, SAML single sign-on, and multifactor authentication. Professional supports 2,500 emailed contacts monthly; Enterprise adds CRM integrations, Data Studio, and Account-Based Marketing. Neither plan lists a price.
Good
- Drag-and-drop customer journey builder
- Campaigns span email, SMS, web, and social
- Lead scoring and segmentation tools
- Multiple CRM integrations available
- ISO 27001 certification listed
Watch out
- No free plan
- Professional limits emailed contacts to 2,500 monthly
Who it suits
Act-On is aimed at marketing teams in midsize and enterprise organizations focused on revenue growth across new and existing customers.
Verdict
Act-On combines journey automation, multichannel campaigns, scoring, personalization, and integrations for larger marketing teams. The paid plans differ in contact allowance and added enterprise features, but pricing requires a request.
Plans and prices
From Act-On's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Professional | $900 a month | 2,500 contacts/month shown in calculator · pricing based on contacts emailed per month · add-ons, configuration, and implementation may affect price · $900 per month; annual contract required |
| Enterprise | Priced on request | Everything in Professional plus CRM integrations, Data Studio, Account-Based Marketing, and 2x user accounts · Let's talk; annual contract required |
The facts
Each one read from Act-On's own pages, with the date it was checked.
What it does
- AI capabilities
- Act-On describes AI features for predictive lead scoring, bot click filtering, content optimization, and analysis of engagement data.checked 9 Oct 2026
- Authentication providers
- Named SSO providers include Google Workspace, Okta, Microsoft Entra, and Auth0.checked 9 Oct 2026
- Channels
- Automated campaigns can span email, SMS, web, social media, events, and direct mail.checked 9 Oct 2026
- CRM integrations
- multiplechecked 22 Sep 2026
- Customer journey automation
- Its drag-and-drop automation builder lets marketers create customer journeys based on contact behaviors and characteristics.checked 9 Oct 2026
- Customer journeys
- Yeschecked 22 Sep 2026
- Data connectivity
- Data Bridge connectors exchange data with API- or webhook-enabled systems, and Act-On lists Zapier and Integrately integrations.checked 9 Oct 2026
- Email automation
- Yeschecked 22 Sep 2026
- Integrations
- Listed CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration.checked 9 Oct 2026
- Lead capture forms
- Yeschecked 22 Sep 2026
- Lead scoring
- Yeschecked 22 Sep 2026
- Personalization
- Segmentation, scoring, and dynamic content support targeted messaging tailored to recipients.checked 9 Oct 2026
- Pricing limits
- Pricing is based on the number of contacts emailed monthly, while the database can retain unlimited contacts and their engagement history.checked 9 Oct 2026
- Product
- Act-On is a lifecycle marketing automation platform for engaging prospects and customers across channels through personalized journeys and intelligent automation.checked 9 Oct 2026
- Security
- Act-On lists ISO 27001 certification and supports SAML-based single sign-on and multi-factor authentication services.checked 9 Oct 2026
- Support
- Live technical support is available through live chat, phone, Zoom, and the support site; premium packages offer faster response times and additional training and guidance.checked 9 Oct 2026
- Target users
- Act-On says it serves marketing teams in midsize and enterprise organizations focused on revenue growth across new and existing customers.checked 9 Oct 2026
- Webinars
- Direct integrations with Zoom and WebEx sync webinar registration and attendance data.checked 9 Oct 2026
The company
- Company
- Act-On says it was born in 2008 and is headquartered in Portland, Oregon.checked 9 Oct 2026
- Headquarters
- Portland, Oregon, United Stateschecked 28 Sep 2026
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