Act-On
6.9#64 in marketing automation softwareFrom $900 a monthWebAPI
VisitAct-On vs HubSpot Marketing Hub
HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Act-On | HubSpot Marketing Hub |
|---|---|---|
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Headquarters | Portland, Oregon, United States | Boston, MA, USA |
| Integrations | Listed CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Yes |
Act-On plans
- Professional$900 a month
- EnterprisePriced on request
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Pick Act-On if…
Act-On is aimed at marketing teams in midsize and enterprise organizations focused on revenue growth across new and existing customers.
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access