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Cordial

Cordial is a cross-channel marketing platform that helps brands use customer data to personalize messages.

Place
#69 of 131
Score
6.8
Cordial's website

What Cordial is

Cordial is a cross-channel marketing platform that helps brands use customer data to personalize messages. It supports email, SMS, mobile apps, websites, and open-channel messaging. Its real-time customer data platform gathers contact, event, behavior, product, and purchase information from sources such as apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, with segments refreshed as new data streams in. Behavioral triggers and multi-step journeys can coordinate email, text messages, push notifications, and REST API calls. Cordial Edge applies business-specific AI models to predict customer actions and provide message-performance insights and guidance. Connections include mobile SDKs for iOS, Android, React Native, and Expo, along with REST APIs, webhooks, and a universal connector. Cordial lists integrations across ecommerce, data warehouses, content augmentation, and analytics. It states compliance with SOC 2 Type II, GDPR, and CCPA. Services include onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is available on request; the company invites prospective customers to contact it for a demo.

Good

  • Supports email, SMS, app, website, and open channels
  • Refreshes audience segments with real-time data
  • Coordinates multi-step journeys across channels
  • Provides mobile SDKs, APIs, and webhooks
  • Offers onboarding and strategy services

Watch out

  • Pricing is available on request
  • The listed plan is a custom enterprise plan
  • The platform is positioned for brands managing large data sets

Who it suits

Cordial is aimed at marketing and technology teams at brands, particularly cross-channel retailers handling large, varied data sets. It suits teams looking to coordinate personalized messaging across channels.

Verdict

Cordial brings customer data, audience segmentation, and cross-channel messaging together in one platform. Its custom enterprise pricing and focus on large data sets may be more than some teams need.

Plans and prices

From Cordial's own pricing page, checked 2 Oct 2026.

All about pricing
PlanPriceWhat it gives you
Custom enterprise planPriced on requestPricing not stated; contact Cordial for a demo

The facts

Each one read from Cordial's own pages, with the date it was checked.

What it does

AI personalization
Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance.checked 2 Oct 2026
API
Cordial provides REST APIs and webhooks for connecting the platform with other applications.checked 2 Oct 2026
Automation
Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls.checked 2 Oct 2026
Channels
The platform supports email, SMS, mobile app, website, and open-channel messaging.checked 2 Oct 2026
Customer data
Its real-time customer data platform collects contact, event, behavior, product, and purchase data from sources including mobile apps, websites, point-of-sale systems, and connected devices.checked 2 Oct 2026
Integrations
Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer.checked 2 Oct 2026
Mobile SDKs
Cordial offers SDKs for iOS, Android, React Native, and Expo for mobile messaging and app integrations.checked 2 Oct 2026
Purpose
Cordial is a cross-channel marketing platform that helps brands use customer data to send personalized messages.checked 2 Oct 2026
Security and compliance
Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant.checked 2 Oct 2026
Segmentation
Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming.checked 2 Oct 2026
Support and services
Cordial offers onboarding, solutions consulting, strategy workshops, email production, and custom solutions.checked 2 Oct 2026
Target audience
Cordial describes its platform as serving marketing and technology teams at brands, and says it is a fit for cross-channel retailers managing large, disparate data sets.checked 2 Oct 2026

The company

Founded
2014checked 28 Sep 2026
Headquarters
San Diego, California, United Stateschecked 28 Sep 2026

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