Cordial
6.8#69 in marketing automation softwareAndroidiOSWebAPI
VisitCordial vs Manago AI (formerly SALESmanago)
Manago AI (formerly SALESmanago)
8.7#3 in marketing automation softwareFrom €30 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Cordial | Manago AI (formerly SALESmanago) |
|---|---|---|
| Automation | Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls. | Marketing automation triggers cross-channel journeys when customers browse, buy, abandon carts, return, or disengage. |
| Channels | The platform supports email, SMS, mobile app, website, and open-channel messaging. | The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement. |
| Customer data | Its real-time customer data platform collects contact, event, behavior, product, and purchase data from sources including mobile apps, websites, point-of-sale systems, and connected devices. | Its Customer Data Platform combines behaviour, purchases, engagement, preferences, consent, and predictive signals into customer profiles for campaigns and personalisation. |
| Founded | 2014 | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. |
| Headquarters | San Diego, California, United States | Krakow, Poland |
| Integrations | Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer. | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. |
Cordial plans
- Custom enterprise planPriced on request
Manago AI (formerly SALESmanago) plans
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
Pick Cordial if…
Cordial is aimed at marketing and technology teams at brands, particularly cross-channel retailers handling large, varied data sets. It suits teams looking to coordinate personalized messaging across channels.
Pick Manago AI (formerly SALESmanago) if…
It suits e-commerce teams seeking customer profiles and automated campaigns across multiple channels. Teams should account for contact-based pricing, usage charges, and monthly AI allowances.