Oracle Responsys
The facts below are what the maker publishes about Oracle Responsys, checked and dated. Our editors have not written about it yet.
Plans and prices
From Oracle Responsys's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Marketing Automation Responsys Enterprise Cloud Service | $2 a year | Email, SMS, app, and web push interactions; each quantity represents 1,000 interactions; Full-Serve SMS is counted separately · Annual; priced per 1,000 interactions sent annually, with a minimum metric quantity of 100,000 |
The facts
Each one read from Oracle Responsys's own pages, with the date it was checked.
What it does
- API
- Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys; asynchronous APIs are under controlled availability.checked 12 Oct 2026
- API transport security
- Oracle's REST API guide requires client systems to use TLS 1.2 and documents username-and-password or certificate authentication.checked 12 Oct 2026
- Audience
- Oracle positions Responsys for B2C marketers delivering personalized customer engagement at enterprise scale.checked 12 Oct 2026
- Campaign channels
- Responsys supports campaigns across email, mobile, SMS, push notifications, and web.checked 12 Oct 2026
- Content integration
- The Oracle Content Management integration lets users insert published repository assets into Responsys email and mobile campaigns.checked 12 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Journeys and testing
- Responsys supports event-triggered and behavior-based journeys, plus testing and machine learning models to optimize content, offers, and send times.checked 12 Oct 2026
- Oracle integration
- Oracle says Responsys connects with Oracle Fusion Unity Data Platform and Oracle CX applications.checked 12 Oct 2026
- Personalization
- Oracle says marketers can use AI-assisted segmentation and predictive targeting to personalize customer engagement.checked 12 Oct 2026
- Product role
- Oracle describes Responsys as its B2C cross-channel campaign management product.checked 12 Oct 2026
- Purchase requirements
- Oracle's price list says new Responsys customers must first purchase the platform, initial deals require at least a 12-month term, and consulting services are required for initial purchase.checked 12 Oct 2026
- Security
- Responsys documents encryption at rest using Oracle Transparent Data Encryption, HTTPS REST APIs, role-based access controls, and optional IP address allowlisting.checked 12 Oct 2026
- Support
- Oracle says each Oracle Marketing Cloud subscription includes Oracle Cloud Support, with other support offerings available as upgrades.checked 12 Oct 2026
The company
- Founded
- 1977checked 4 Oct 2026
- Headquarters
- Austin, Texas, USAchecked 4 Oct 2026
Where it runs
- Third-party apps
- Responsys apps can connect to external systems, and Oracle Cloud Marketplace lists apps including Magento Connector, Facebook Custom Audience, and Pinterest Widget.checked 12 Oct 2026
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