Oracle Responsys
6.9#95 in email marketing toolsFrom $2 a yearWebAPI
VisitOracle Responsys vs Zoho Campaigns
Zoho Campaigns
8.3#2 in email marketing softwareFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Oracle Responsys | Zoho Campaigns |
|---|---|---|
| Email automation | Yes | Yes |
| Founded | 1977 | 1996 |
| Personalization | Oracle says marketers can use AI-assisted segmentation and predictive targeting to personalize customer engagement. | Campaigns support merge tags and dynamic content for personalized messages. |
Oracle Responsys plans
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Oracle Responsys if…
You want what its maker publishes above — check its page for the details.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.