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Mailchimp vs Oracle Responsys

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Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactMailchimpOracle Responsys
APIMailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys; asynchronous APIs are under controlled availability.
Email automationYesYes
Founded20011977
HeadquartersAtlanta, USAAustin, Texas, USA
SecurityMailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.Responsys documents encryption at rest using Oracle Transparent Data Encryption, HTTPS REST APIs, role-based access controls, and optional IP address allowlisting.

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Oracle Responsys plans

  • Marketing Automation Responsys Enterprise Cloud Service$2 a year

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Pick Oracle Responsys if…

You want what its maker publishes above — check its page for the details.

Charts they share