
GetResponse
8.7#6 in email marketing toolsFrom $1,915.58 a monthAndroidiOSWebAPI
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| Fact | GetResponse | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| API | The REST API can manage campaigns and newsletters, gather statistics, manage segments, and uses the retail endpoint https://api.getresponse.com/v3. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Audience segmentation | Yes | Yes |
| Automation | Its marketing automation includes visual drag-and-drop workflows, web events, advanced triggering, and prebuilt templates. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 1998 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | Gdańsk, Poland | Atlanta, USA |
| Integrations | GetResponse says it has 150+ integrations, including Shopify, ClearBounce, Onvocado, and FuseWP, and provides an advanced API for custom integrations. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Native integrations | 170 | 300 |
It suits marketers and ecommerce businesses that want email and other customer channels, automation and sales tools in one platform. Starter is positioned for list building and AI-assisted email marketing, while Marketer is aimed at multichannel promotion and selling.
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.