AB Tasty
AB Tasty provides experimentation, personalization, feature management, mobile app testing and analytics for web and mobile teams.
What AB Tasty is
AB Tasty provides experimentation, personalization, feature management, mobile app testing and analytics for web and mobile teams. Its Web Experimentation & Rollout offering includes A/B/n, split URL and multivariate tests; listed test types also cover multi-page, cross-domain and device-specific testing. Growth includes visual and code editors, unlimited experiments, variations and metrics, as well as multi-arm bandit and rollout campaigns.
The plans are structured by team needs. Growth has one workspace and domain with basic support; Pro has three of each with advanced support and pull-based integrations. Enterprise has five workspaces and domains, 24x7 support, single sign-on, API access, self hosting and an approval workflow. SDK documentation covers web, mobile and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go. AB Tasty and VWO united under the Wingify brand in 2026 and continue as platforms. Pricing is on request, and a 30-day free trial is offered without requiring a credit card.
Good
- Growth lists unlimited experiments, variations and metrics.
- Includes mobile SDKs and server-side testing.
- Enterprise includes SSO, API access and self hosting.
- A 30-day trial requires no credit card.
Watch out
- Pricing is available on request.
- Growth is limited to one workspace and one domain.
- 24x7 support is listed only for Enterprise.
Who it suits
Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies and enterprises with advanced requirements. SDK support spans web, mobile and server environments.
Verdict
AB Tasty covers experimentation and rollout work across web and mobile, with plans differentiated by team scale and support. Buyers need to request pricing to compare plan costs.
Plans and prices
From AB Tasty's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | €15,000 a year | One listed plan; free trial shown · per year |
| Custom | Priced on request | Pricing varies by traffic/MAUs, products, plans and implementation scope |
| Enterprise | Priced on request | Unlimited experiments, variations & metrics · 5 workspaces · 5 domains · 24x7 support · SSO · API access · Self hosting |
| Growth | Priced on request | Unlimited experiments, variations & metrics · 1 workspace · 1 domain · Basic support |
| Pro | Priced on request | Unlimited experiments, variations & metrics · 3 workspaces · 3 domains · Advanced support |
The facts
Each one read from AB Tasty's own pages, with the date it was checked.
What it does
- AI
- AB Tasty advertises an AI suite for campaign planning, building, analysis and recommendations tailored to experiment context.checked 15 Oct 2026
- Chrome extension
- The Chrome extension opens the visual editor, injects tags, clears cookies, enables debug mode and displays tag and campaign status.checked 15 Oct 2026
- Custom integrations
- Documentation lists a Universal Data Connector, custom push and pull connectors, a public API, OneTrust, Lead Forensics, Clearbit and Celebrus integrations.checked 15 Oct 2026
- Data residency
- Wingify says customer data centers are available in the United States, European Union and India, with a global CDN spanning ten locations.checked 15 Oct 2026
- Decision API
- The Decision API can be deployed on premises, but event collection remains hosted by AB Tasty and is batch-sent to its cloud service.checked 15 Oct 2026
- Documentation
- The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community.checked 15 Oct 2026
- Editors and campaign limits
- Growth includes visual and code editors and lists unlimited experiments, variations, and metrics.checked 5 Oct 2026
- Enterprise controls
- The Enterprise plan lists single sign-on, API access, self hosting, and an approval workflow.checked 5 Oct 2026
- Experimentation
- The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support.checked 15 Oct 2026
- Feature management
- Feature experimentation supports flags, progressive deployment, automatic rollback, user targeting and server-side experiments.checked 15 Oct 2026
- Feature rollouts
- The platform lists multi-arm bandit and rollout campaigns in the Growth plan.checked 5 Oct 2026
- Funding
- Crunchbase lists six AB Tasty investors, including Crédit Mutuel Innovation and Omnes Capital, and identifies a Series C as the last funding round.checked 15 Oct 2026
- Integrations
- The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided.checked 15 Oct 2026
- License evidence
- Public Flagship repositories associated with AB Tasty list Apache-2.0 and MIT licenses, including the Decision API and iOS SDK repositories.checked 15 Oct 2026
- Limit: integrations and QA
- TrustRadius reviewers cite GA4 integration shortcomings, difficult QA and weaker mobile QA.checked 15 Oct 2026
- Limit: pricing
- G2 reviewers say pricing can be expensive for startups and that the product fits mid-sized or enterprise organizations better.checked 15 Oct 2026
- Limit: reporting
- TrustRadius reviewers mention reporting limitations, data-transparency concerns and occasional inaccurate information requiring manual correction.checked 15 Oct 2026
- Limit: setup complexity
- Reviewers report that complex components, custom tracking and audience configuration can require substantial upfront effort and have a learning curve.checked 15 Oct 2026
Where it runs
- Android SDK
- The Android documentation lists Flagship SDK 4.0.0-beta2 as latest and describes Decision API integration, tracking batching, flags and Emotion AI.checked 15 Oct 2026
- iOS requirements
- The iOS SDK requires a native Swift or Objective-C app, supports Swift 5+, SwiftUI, iOS 11+, tvOS 11+, macOS 10.13+ and watchOS 5+, with stable version 4.0.0 listed.checked 15 Oct 2026
The company
- Company founding
- LinkedIn lists Wingify as founded in 2010, while Wingify's merger announcement says AB Tasty was founded in Paris in 2014.checked 15 Oct 2026
- Company size
- LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India.checked 15 Oct 2026
- Company update
- AB Tasty and VWO united under the Wingify brand in 2026 while continuing to support the AB Tasty and VWO platforms.checked 5 Oct 2026
- Intended teams
- The pricing page describes Growth as for small teams getting started with experimentation, Pro for businesses scaling experimentation, and Enterprise for large teams, agencies, and enterprises with advanced requirements.checked 5 Oct 2026
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