18.6
GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics.
Free planOpen sourceAndroidiOSWeb
Best Conversion Rate Optimisation Tools in 2026
GrowthBook leads this chart of 22 (8.6/10, free plan). Personyze is next (8.2/10, free plan), and Statsig is the next highest-placed with a free plan (8.1/10). Conversion rate optimisation tools help teams test changes to websites and digital products, study visitor behaviour, and tailor experiences. The list covers experiment platforms, visual editors, heatmaps, session recordings, personalisation and related analysis. Check Android support before choosing a tool if your work includes phones or tablets. The platform mix also includes web, API, iOS, browser extensions and…
28.2
Personyze personalizes websites and marketing by combining visitor behavior and data to change pages, product recommendations, and emails in real time.
Free planAndroidiOSWeb
38.1
Statsig is an experimentation and product platform for assigning experiments, analyzing results, and managing feature releases.
Free planAndroidiOSWeb
- 4
AB Tasty
AB Tasty provides experimentation, personalization, feature management, mobile app testing and analytics for web and mobile teams.
AndroidiOSWebAPI7.9From €15,000 a year - 5
Convert Experiences
Convert Experiences is an A/B testing and personalization suite for web and mobile.
AndroidiOSWebAPI7.1From $399 a month - 6
Kameleoon
Kameleoon provides experimentation tools for marketing, product, and engineering teams working on front-end, back-end, and in-app experiences.
AndroidiOSWebAPI7.1From $495 a month - 7
FigPii
FigPii is a web-based conversion rate optimization platform for understanding how visitors use a website and where they meet friction.
Free planWeb6.9From $149.99 a month - 8
ABtesting.ai
ABtesting.ai automates A/B and multivariate tests for landing pages, suggesting page changes and running experiments to optimize conversion rates.
Free planWebAPI6.8From $19 a month - 9
Nelio A/B Testing
Nelio A/B Testing is a WordPress plugin for running experiments and measuring conversions from the WordPress dashboard.
Free planWeb6.4Free plan - 10
Otter
WebAPI6.3From $39 a month - 11
Barilliance
Barilliance is a web-based eCommerce personalization service with products for AI shopping assistance, product finding, recommendations, website…
Web6.2From $250 a month - 12
Evolv AI
Evolv AI uses AI and machine learning to optimize digital customer experiences through experimentation and personalization.
AndroidiOSWebAPI6.2 - 13
Omniconvert Nexus Customer Intelligence
Omniconvert Nexus Customer Intelligence is a web-based customer analysis and audience layer for Shopify brands.
Free planWeb6.2Free plan - 14
Eppo
Eppo, now Datadog Experiments, is an experimentation and feature-flagging platform for measuring product changes.
AndroidiOSWebAPI6.1 - 15
VWO Personalize
VWO Personalize helps teams target, launch, and measure tailored experiences for customer segments across websites and digital channels.
Web5.9 - 165.7
- 17
Adobe Target
AndroidiOSWeb5.6 - 18
Apertio
Web5.6 - 19
Split
AndroidiOSWeb5.4 - 204.9
- 214.7
- 22
Divisor
Web4.6
Choosing well
Compare plans and trial access
Check whether a tool has a free plan, a free trial or paid access only. Listed pricing ranges from open-source offers to paid plans, while pricing on request appears for products such as AB Tasty, Adobe Target and Eppo.
When a starting price is shown, note its billing unit and scope. Divisor lists paid access from $109 per month, FigPii from $149.99 per month and GrowthBook from $40 per user per month.
Match experiment controls
Compare the experiment types supported by the tool with the changes you need to evaluate. A visual editor can matter if you want to build variants without changing code directly.
If you need code-level control, check whether an API, extension or self-hosted deployment fits your setup.
Check visitor insight features
Monthly visitor limits can affect plan fit, so read how a tool defines and measures visitors. Heatmaps and session recordings show different views of visitor behaviour and may be listed separately.
Personalisation is another comparison point when experiences need to vary by audience or context.
Verify platform and licence needs
Review the listed platforms before signing up. Android and iOS access may matter for mobile work, while web access supports browser-based use; API, extension and self-hosted options suit different technical setups.
If you need to read or change the code, check the licence. Open-source availability can affect hosting, review and integration choices.
Questions people ask
Do these tools have Android support?
Android appears in the category’s platform mix, but support can differ by product. Check the platform details for the tool and workflow you need.
Can I start with a free plan?
A free plan is available from listed tools such as ABtesting.ai, Apertio, Divisor, FigPii and GrowthBook. Other products use paid plans or pricing on request.
Are any options open source?
Apertio is listed as free with open-source code. Check the licence and hosting requirements before adopting an open-source option.
What analytics features should I compare?
Compare monthly visitors, heatmaps and session recordings. These measures describe different parts of visitor activity and can affect which plan fits.
Can I use these tools on the web?
Web is part of the listed platform mix. API, iOS, Android, browser extension and self-hosted options are also represented, depending on the product.