FigPii
FigPii is a web-based conversion rate optimization platform for understanding how visitors use a website and where they meet friction.
What FigPii is
FigPii is a web-based conversion rate optimization platform for understanding how visitors use a website and where they meet friction. It combines A/B and split URL tests with heatmaps, session recordings, polls, and surveys. Testing includes advanced targeting, flicker-free operation, and unlimited variations for A/B tests. Heatmaps help teams spot areas of low attention or difficulty, while recordings show visitor interactions that may point to conversion barriers. Polls and surveys gather visitor feedback, including satisfaction and product responses. FigPii also includes a visual editor, experiment workflows, and funnel diagnostics. It supports Google Analytics and lists integration guidance for services such as Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, and WooCommerce. FigPii says personally identifiable information is not collected by default, IP addresses are masked, and keystroke collection is off unless enabled for selected fields.
Good
- Includes A/B and split URL testing.
- Heatmaps and recordings help examine visitor behavior.
- Polls and surveys collect visitor feedback.
- Free plan includes 15,000 visitors per month.
- Offers Google Analytics integration.
Watch out
- Web platform only.
- Free plan is limited to 15,000 visitors monthly.
Who it suits
FigPii suits e-commerce brands, CRO agencies, and SaaS brands seeking to study visitor behavior and run website experiments. Its free plan may fit teams with up to 15,000 monthly visitors.
Verdict
FigPii brings testing, behavior analysis, and feedback collection into one web platform. Consider its visitor limits and starting paid price when choosing a plan.
Plans and prices
From FigPii's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Tester | Free | 15,000 visitors per month · unlimited A/B tests · unlimited users · unlimited heatmaps · unlimited recordings · unlimited polls · priority support |
| Small | $149.99 a month | 30,000 visitors per month · unlimited A/B tests · unlimited users · unlimited heatmaps · unlimited recordings · unlimited polls · priority support · $149.99 /month |
| Medium | $299.99 a month | 60,000 visitors per month · unlimited A/B tests · unlimited users · unlimited heatmaps · unlimited recordings · unlimited polls · priority support · $299.99 /month |
| Large | $449.99 a month | unlimited A/B tests · unlimited users · unlimited heatmaps · unlimited recordings · unlimited polls · priority support · $449.99 /month |
| Enterprise | Priced on request | More than 1,000,000 visitors/month · Contact Us |
The facts
Each one read from FigPii's own pages, with the date it was checked.
What it does
- Compliance
- The site displays GDPR Ready and CCPA Ready badges.checked 29 Sep 2026
- Data collection control
- Keystroke collection is disabled by default; if a customer enables it for selected fields, actual text input is replaced by asterisks before being sent to FigPii.checked 29 Sep 2026
- Google Analytics
- The site says FigPii integrates with Google Analytics to help measure the impact of webpage variations.checked 29 Sep 2026
- Heatmaps
- Heatmaps help visualize visitor behavior and identify areas of low attention or struggle on a website.checked 29 Sep 2026
- Integrations
- FigPii's support center lists integration guidance for Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, WooCommerce, and other platforms.checked 29 Sep 2026
- Intended users
- FigPii identifies e-commerce brands, CRO agencies, and SaaS brands as audiences for the product.checked 29 Sep 2026
- Paid from
- 149.99checked 22 Sep 2026
- Polls and surveys
- Polls and surveys collect feedback from website visitors, including customer satisfaction and product feedback.checked 29 Sep 2026
- Privacy
- FigPii says it does not collect personally identifiable information from visitors by default and uses IP masking that removes the last three digits before processing IP addresses.checked 29 Sep 2026
- Product
- FigPii is an all-in-one conversion rate optimization platform for understanding website user interactions and behavior.checked 29 Sep 2026
- Recordings
- Session recordings let customers see how website visitors interact with their sites and identify conversion barriers.checked 29 Sep 2026
- Support
- The pricing page includes priority support with the listed Free Tester, Small, Medium, and Large plans.checked 29 Sep 2026
- Testing
- The platform supports A/B tests and split URL tests, with advanced targeting, flicker-free testing, and unlimited variations listed for A/B testing.checked 29 Sep 2026
Money
- Free offer
- The homepage says users can start for free with all features unlocked, no commitment, and no credit card, and describes A/B testing for life.checked 29 Sep 2026
- Free plan
- Yeschecked 22 Sep 2026
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