VWO Personalize
VWO Personalize helps teams target, launch, and measure tailored experiences for customer segments across websites and digital channels.
What VWO Personalize is
VWO Personalize helps teams target, launch, and measure tailored experiences for customer segments across websites and digital channels. It can personalize visits from anonymous and first-time visitors using real-time signals such as referral source, device, location, page behavior, scroll depth, time on page, and clicks. Wingz AI can evaluate visitor and account signals against a selected objective, then draft page copy and choose imagery before a page renders. Teams can review audiences, preview experiences before launch, and track results by audience through its audience manager, experience editor, and campaign report. Data inputs include behavior, visitor attributes, uploaded lists, events, third-party signals, and connected analytics, CMS, CDP, and ABM tools. The web-only product offers experimentation, audience targeting, real-time targeting, predictive personalization, and a visual editor. Pricing is on request, with a 30-day trial and no free plan. Listed plans include Growth, Pro, and Enterprise, with different campaign limits and support options.
Good
- Personalizes for anonymous and first-time visitors
- Uses real-time visitor signals
- AI can draft copy and select imagery
- Preview experiences before launch
- Includes audience-level campaign reporting
Watch out
- Web channel coverage only
- No free plan
- Pricing is on request
- Growth allows three concurrent campaigns
Who it suits
It suits CRO and growth managers, ecommerce teams, marketers, product teams, and digital experience teams seeking website personalization. It is web-only, so it is for teams focused on web channels.
Verdict
VWO Personalize combines audience targeting, real-time signals, and campaign measurement for web experiences. Teams should weigh its web-only coverage and campaign limits against their needs; pricing is provided on request.
Plans and prices
From VWO Personalize's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Enterprise | Priced on request | unlimited concurrent campaigns · all targeting, triggers and reporting · self-hosting · approval workflow · SSO · API access · 24x7 support |
| Growth | Priced on request | 3 concurrent campaigns · unlimited variations and metrics · basic targeting, triggers and reporting · visual and code editor · standard widgets · basic support |
| Pro | Priced on request | 5 concurrent campaigns · advanced targeting, triggers and reporting · cross-domain campaigns · custom widgets · pull-based integrations · advanced support |
The facts
Each one read from VWO Personalize's own pages, with the date it was checked.
What it does
- AI personalization
- Wingz AI reads visitor and account signals, ranks options against a selected objective, and can draft page copy and select imagery before the page renders.checked 30 Sep 2026
- Anonymous visitors
- The product can personalize experiences for anonymous and first-time visitors using real-time signals such as referral source, device, location, page behavior, scroll depth, time on page, and clicks.checked 30 Sep 2026
- Audience
- Wingify describes Personalization as built for CRO and growth managers, ecommerce teams, marketers, product teams, and digital experience teams.checked 30 Sep 2026
- Campaign workflow
- The audience manager, experience editor, and campaign report let teams review audiences, preview experiences before launch, and see results by audience.checked 30 Sep 2026
- Data inputs
- The product can use behavioral data, visitor attributes, uploaded lists, events, third-party signals, and connected analytics, CMS, CDP, and ABM tools.checked 30 Sep 2026
- Data regions
- Wingify lists data centers in the US, EU, and India.checked 30 Sep 2026
- Integrations
- The integrations directory includes connections such as Adobe Analytics, Adobe Experience Platform, Amplitude, Amazon S3, BigQuery, Braze, and Microsoft Clarity.checked 30 Sep 2026
- Privacy controls
- Wingify says it uses no third-party cookies, masks session data before storage, lets customers choose data location and retention, and supports deletion at any time.checked 30 Sep 2026
- Purpose
- Wingify Personalization targets, launches, and measures tailored experiences for customer segments on websites and digital channels.checked 30 Sep 2026
- Security certifications
- Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II among its third-party certifications.checked 30 Sep 2026
- Support
- The product page advertises 24/7 priority support, a dedicated success manager, and technical experts; the Growth plan lists basic support.checked 30 Sep 2026
The company
- Company
- Wingify says it has more than 15 years of experience and that VWO and AB Tasty have united under Wingify.checked 30 Sep 2026
- Founded
- 2009checked 28 Sep 2026
Money
- Plan limits
- The Growth plan lists three concurrent campaigns and one experience per target; Pro lists five concurrent campaigns, while Enterprise lists unlimited campaigns.checked 30 Sep 2026
Alternatives to VWO Personalize
- 1
Personyze
Free planAndroidiOSWebAPI8.2From $99 a month - 2
Salesforce Personalization
AndroidiOSWebAPI7.4From $8,000 a month - 3
Kameleoon
AndroidiOSWebAPI7.1From $495 a month - 4
Braze
AndroidiOSWebAPI7.0 - 5
Insider One
AndroidiOSWebAPI6.8 - 6
Optimove
AndroidiOSWebAPI6.5