Otter
The facts below are what the maker publishes about Otter, checked and dated. Our editors have not written about it yet.
Plans and prices
From Otter's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $39 a month | 1 project · Unlimited A/B tests · Unlimited visitors · Revenue tracking · Decision-ready reporting · Zero-flicker SDK · Email support · $49$39/per month |
| Growth | $79 a month | 5 projects · Unlimited A/B tests · Unlimited visitors · Revenue tracking · Decision-ready reporting · Zero-flicker SDK · Email support · $99$79/per month |
| Scale | $149 a month | Unlimited projects · Unlimited A/B tests · Unlimited visitors · Revenue tracking · Decision-ready reporting · Zero-flicker SDK · Priority support · $189$149/per month |
The facts
Each one read from Otter's own pages, with the date it was checked.
What it does
- Analytics
- Otter can use existing Google Analytics 4 events as conversion goals through a read-only connection.checked 11 Oct 2026
- API and AI
- Otter provides a REST API and an MCP server for managing experiments from an editor or AI assistant.checked 11 Oct 2026
- Integrations
- Otter lists Shopify, WordPress, Webflow, Wix, WooCommerce, ClickFunnels, Squarespace, Framer, Next.js, Google Tag Manager, and custom JavaScript as supported stacks.checked 11 Oct 2026
- Intended users
- The pricing page describes Starter for individuals and side projects, Growth for growing teams and businesses, and Scale for large teams and agencies.checked 11 Oct 2026
- Performance
- The product page says its JavaScript SDK is under 9KB, loads asynchronously, and runs no code on pages without a targeted test.checked 11 Oct 2026
- Privacy
- The privacy policy says Otter does not sell visitor data, share it between customer accounts, or use it for advertising or profiling.checked 11 Oct 2026
- Product
- Otter is A/B testing software that measures revenue per variant alongside conversion rate and average order value.checked 11 Oct 2026
- Security
- Otter says data is encrypted in transit using TLS/HTTPS and at rest, and account passwords are hashed using bcrypt.checked 11 Oct 2026
- Statistics
- Manual-split tests can use frequentist or Bayesian reporting, while multi-armed bandits use Bayesian reporting automatically.checked 11 Oct 2026
- Support
- Otter offers email support, a site and dashboard live-chat widget, and a priority-support plan tier.checked 11 Oct 2026
- Targeting
- Tests can target visitors by device, location, URL pattern, or custom attributes.checked 11 Oct 2026
- Visitor tracking
- The privacy policy says the SDK computes a device fingerprint stored as device metadata, but does not use it to merge visitor records or identify visitors across customers' websites.checked 11 Oct 2026
- Visual testing
- Its visual editor supports unlimited variants and precise traffic splits without a developer handoff.checked 11 Oct 2026
The company
- Company
- Otter says it was built after its team ran A/B tests across e-commerce, SaaS, and content sites, and describes itself as a small team.checked 11 Oct 2026
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