Omniconvert Nexus Customer Intelligence

What Omniconvert Nexus Customer Intelligence is

Omniconvert Nexus Customer Intelligence is a web-based customer analysis and audience layer for Shopify brands. It scores customers by Recency, Frequency, and Monetary value, then assigns them to six named segments that update from Shopify data in real time. Brands can track customer lifetime value by segment, acquisition channel, and monthly cohorts over 12, 24, and 36 months. NPS can be examined by segment, product category, and store location, with high-CLV detractors flagged for intervention. The product also connects first-order products with later retention outcomes and identifies products associated with churn after a first purchase. Its Dynamic Audience Builder uses first-party RFM and CLV data to create and sync audiences to Meta and Google without CSV exports. Listed integrations include Shopify, Klaviyo, Meta Ads, Google Ads, and GA4. Nexus currently supports one Shopify store and is described as built for brands with $5M–$200M in annual revenue that already have a marketing stack. The Founding Brands plan is free while onboarding founding brands, with no credit card or trial clock.