
Apteco
7.0#3 in customer segmentation softwareFrom £161 a monthAndroidiOSWebAPI
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| Fact | Apteco | Omniconvert Nexus Customer Intelligence |
|---|---|---|
| Founded | 1987 | 2013 |
| Headquarters | Warwick, Warwickshire, United Kingdom | Bucharest, Romania |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | The Customer Intelligence page lists Shopify, Klaviyo, Meta Ads, Google Ads, and GA4 integrations. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | The Nexus pricing page lists chat and email support for founding brands. |
Apteco suits organisations that need audience segmentation, analytics, and campaign management tied to connected data. Its listed sectors include charities, finance, healthcare, retail, travel, and utilities.
It suits Shopify brands with $5M–$200M in annual revenue that already use a marketing stack. It may be relevant to teams that want customer segmentation, CLV and NPS analysis, and audience syncing.