Bluecore
Bluecore combines shopper identity, behavioral data and product information to personalize retail experiences across email, SMS, websites and paid media.
What Bluecore is
Bluecore combines shopper identity, behavioral data and product information to personalize retail experiences across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, customer profiles, audience insights and historical and predictive analytics. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains performance and can connect diagnostic insights to campaign execution across email and mobile. The AI Shopping Assistant can support shopping experiences on websites, in email, mobile apps and through SMS. Bluecore lists integrations including Adobe, BigCommerce, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Its Events API accepts mobile and other source events, while mParticle can pass iOS, Android and web events. Pricing is available on request; some audience exports and predictive scores may depend on contract.
Good
- Builds audiences with drag-and-drop segmentation and predictive analytics.
- Triggers campaigns from shopper behavior and product events.
- Supports email, SMS, websites and paid media.
- Events API accepts mobile and other source events.
- Lists CCPA, EU AI Act, GDPR and SOC 2 compliance areas.
Watch out
- Pricing is available on request.
- Some audience exports and predictive scores may depend on contract.
Who it suits
Bluecore is aimed at ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and use retail data across channels.
Verdict
Bluecore combines retail audience tools, predictive models and cross-channel campaign activation. Prospective customers should clarify contract-dependent capabilities and pricing.
Plans and prices
From Bluecore's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom enterprise | Priced on request | Pricing is not publicly listed · Get a demo or contact Bluecore for pricing |
| Custom enterprise plan | Priced on request | Customized demo for enterprise businesses; audience exports and some predictive scores may depend on contract |
The facts
Each one read from Bluecore's own pages, with the date it was checked.
What it does
- Acquisition
- Bluecore announced on May 13, 2026 that Insider One acquired the company; Bloomberg reported the deal terms were not disclosed.checked 21 Oct 2026
- API
- Bluecore’s Events API accepts mobile app and other source events to identify or update customers and record commerce behaviors, including custom events.checked 30 Sep 2026
- Audience building
- Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles.checked 30 Sep 2026
- Behavior and product triggers
- Campaigns can trigger from events such as cart abandonment, browse activity, back-in-stock, new arrivals and price drops.checked 21 Oct 2026
- Campaign triggers
- The platform supports cross-channel triggers tied to shopper behavior and product events such as price drops, new arrivals and back-in-stock items.checked 30 Sep 2026
- Compliance claims
- Bluecore's email and mobile marketing page lists ADA, GDPR, CCPA, TCPA, CASL and SHAFT compliance practices.checked 21 Oct 2026
- Contract limits
- Some audience export capabilities and predictive scores may require additional cost or depend on the customer’s contract.checked 30 Sep 2026
- Customer 360
- Customer 360 consolidates customer identifiers, attributes, email and SMS eligibility, activity history and predicted behavior.checked 21 Oct 2026
- Customer API
- Bluecore's developer changelog documents a beta Customer API for retrieving or updating one customer's identifiers and attributes, authenticated with a beta token API.checked 21 Oct 2026
- Custom integrations
- Bluecore says its partner ecosystem includes ecommerce platforms, marketing clouds and other technology partners, and invites customers with homegrown systems to ask about integration.checked 30 Sep 2026
- Developer documentation
- The public knowledge base links to getting-started guides, API documentation, data management, campaign instructions, analytics and account administration.checked 21 Oct 2026
- Dynamic audiences
- Audience segments update as shopper preferences and behavior change, using built-in predictive models and customer data.checked 21 Oct 2026
- Email and mobile campaigns
- The platform creates individualized email and mobile messages using automated workflows, content, offers and product recommendations.checked 21 Oct 2026
- Events API
- The Events API accepts POST requests for customer identification, updates, commerce behavior and custom events at api.bluecore.app/api/track/mobile/v1.checked 21 Oct 2026
- Experimentation
- Experimentation Hub centralizes A/B tests and holdout groups, reports statistical significance and supports conversion-rate and click-through metrics.checked 21 Oct 2026
- Funding
- Bluecore announced a $125 million Series E in August 2021, bringing reported total funding above $225 million and valuation to $1 billion.checked 21 Oct 2026
- Identity resolution
- Transparent ID uses deterministic matching of identifiers, behavior and product data to connect anonymous visits with known shoppers.checked 21 Oct 2026
- Independent pricing finding
- GetApp reports no pricing information, and TrustRadius states that Bluecore has no listed plans or trial.checked 21 Oct 2026
- Integrations
- Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports.checked 21 Oct 2026
The company
- Company
- Bluecore says it was founded in 2013 and lists its New York office at 44 W 18th Street, New York, NY 10011.checked 30 Sep 2026
- Company legal name
- Crunchbase identifies the legal name as Bluecore, Inc.checked 21 Oct 2026
- Founded
- Forbes lists Bluecore as founded in 2013.checked 21 Oct 2026
- Headquarters
- New York, New York, United Stateschecked 28 Sep 2026
- Headquarters and size
- LinkedIn lists headquarters in New York, New York and company size of 201–500 employees.checked 21 Oct 2026
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