
Apteco
7.0#3 in customer segmentation softwareFrom £161 a monthAndroidiOSWebAPI
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| Fact | Apteco | Bluecore |
|---|---|---|
| Founded | 1987 | Forbes lists Bluecore as founded in 2013. |
| Headquarters | Warwick, Warwickshire, United Kingdom | New York, New York, United States |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. |
Apteco suits organisations that need audience segmentation, analytics, and campaign management tied to connected data. Its listed sectors include charities, finance, healthcare, retail, travel, and utilities.
Bluecore is aimed at ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and use retail data across channels.