SearchPilot
SearchPilot provides GEO and SEO A/B testing to help teams identify website changes that improve organic search performance.
What SearchPilot is
SearchPilot provides GEO and SEO A/B testing to help teams identify website changes that improve organic search performance. It divides pages into statistically similar control and variant groups, forecasts traffic, and checks whether traffic differences are statistically significant. Tests can address full-funnel changes, internal links, templates, redesigns, functionality, HTML, and HTTP headers. The platform connects to Google Analytics, including GA360, and Adobe Analytics, and supports custom reports. Deployment options are Proxy, API, and Edge; SearchPilot says it works with any CMS, CDN, or server. Listed integrations include Google Analytics, Google Merchant Center, and Google Search Console, with Adobe Analytics and custom data warehouses available on advanced plans. SearchPilot states that it is ISO 27001 certified and HIPAA compliant, and that it undergoes regular penetration testing. It says its system does not retain network traffic or website users’ personally identifiable information. Tests run on templated page sets receiving at least 1,000 organic sessions per day. Core is listed at $37,500 per year for non-transactional websites; other plans have pricing on request.
Good
- Tests control and variant page groups.
- Supports Proxy, API, and Edge deployment.
- Connects to Google Analytics and Search Console.
- Includes onboarding, training, user guides, and email support.
- Offers SAML single sign-on and user permissions.
Watch out
- Core costs $37,500 per year.
- No free plan is listed.
- Tests require at least 1,000 organic sessions per day on templated page sets.
- Commerce and Enterprise pricing is available on request.
Who it suits
It may suit teams seeking to test SEO or GEO changes on templated page sets with at least 1,000 organic sessions per day. Commerce sites have a separate plan, while Core is for non-transactional websites.
Verdict
SearchPilot offers controlled testing for teams evaluating organic-search changes, with several deployment and analytics options. Check the traffic eligibility threshold and plan fit before considering it.
Plans and prices
From SearchPilot's own pricing page, checked 4 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Core | $37,500 a year | For non-transactional websites only · unlimited users and tests · From $37,500 annually |
| Enterprise | Priced on request | For sites with complex and custom needs · scales beyond 400m+ sessions/year · Pricing available on request |
| Commerce | Priced on request | For transactional websites · US or EU-only deployment options · Pricing available on request |
The facts
Each one read from SearchPilot's own pages, with the date it was checked.
What it does
- Access controls
- SearchPilot offers SAML single sign-on and user permissions that can grant or restrict capabilities.checked 4 Oct 2001
- Analytics integrations
- The platform connects to Google Analytics, including GA360, and Adobe Analytics, and supports custom reports.checked 4 Oct 2001
- Deployment
- SearchPilot offers Proxy, API, and Edge deployment options and says it works with any CMS, CDN, or server.checked 4 Oct 2001
- Eligibility threshold
- SearchPilot says its tests run on templated page sets that receive at least 1,000 organic sessions per day.checked 4 Oct 2001
- Integrations
- The pricing page lists Google Analytics, Google Merchant Center, and Google Search Console integrations; advanced plans add Adobe Analytics and custom data warehouses.checked 4 Oct 2001
- Privacy
- The company says its system does not store network traffic or website users’ personally identifiable information and that it signs data protection agreements with customers.checked 4 Oct 2001
- Purpose
- SearchPilot provides GEO and SEO A/B testing to help teams identify which website changes improve organic search performance.checked 4 Oct 2001
- Scale and performance
- Its infrastructure operates across eight AWS regions, and the company says page adaptation typically adds under 25 milliseconds of latency.checked 4 Oct 2001
- Security
- SearchPilot states it is ISO 27001 certified and HIPAA compliant, and undergoes regular penetration testing by a security consultancy.checked 4 Oct 2001
- Support
- Standard customer support includes onboarding, training, user guides, and email support; optional service levels include a dedicated consultant and Slack channel.checked 4 Oct 2001
- Testing method
- It splits pages into statistically similar control and variant groups, forecasts traffic, and checks whether traffic differences are statistically significant.checked 4 Oct 2001
- Test scope
- Tests can cover full-funnel changes, internal linking, templates, redesigns, functionality, HTML, and HTTP headers.checked 4 Oct 2001
The company
- Company history
- SearchPilot says it began as an R&D project at SEO consultancy Distilled in 2015 and became an independent entity in 2020.checked 4 Oct 2001
- Founded
- 2015checked 28 Sep 2001
- Headquarters
- London, UKchecked 28 Sep 2001
