VWO Testing
VWO Testing helps teams create, target, measure, analyze, and roll out web experiments.
What VWO Testing is
VWO Testing helps teams create, target, measure, analyze, and roll out web experiments. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted tests. Teams can make visual changes to copy, layouts, calls to action, banners, styling, and page elements without a developer. Wingz can suggest hypotheses, build variations, target audiences, configure experiments, and summarize results for review. Measurement controls include goals, guardrails, health checks, mutually exclusive groups, and reporting. Teams can target visitors by traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product lists web and mobile support, a visual editor, server-side testing, a mobile SDK, and feature flags. Plans are Growth, Pro, and Enterprise, with pricing on request rather than displayed prices. The experimentation page offers a free 30-day trial and says no credit card is required; there is no free plan.
Good
- Supports multiple experiment types
- Visual edits without a developer
- AI assists with hypotheses and variations
- Includes guardrails and health checks
- Offers a free 30-day trial
Watch out
- No free plan
- Pricing is on request
- Growth is described for small teams
Who it suits
It suits teams that need to run and measure web experiments, from small teams to businesses scaling experimentation and larger organizations. Its targeting and experiment options can serve teams testing across pages, domains, and device types.
Verdict
VWO Testing covers experiment creation, audience targeting, visual editing, and measurement controls. Its free trial may help teams evaluate the workflow, while plan pricing requires a request.
Plans and prices
From VWO Testing's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Enterprise | Priced on request | For large teams, agencies and enterprises · self-hosting · SSO · API access · 24x7 support |
| Growth | Priced on request | For small teams · unlimited experiments, variations and metrics · basic targeting, triggers and reporting · basic support |
| Pro | Priced on request | For businesses scaling experimentation · advanced targeting, triggers and reporting · guardrail metrics · multivariate and cross-domain testing · advanced support |
The facts
Each one read from VWO Testing's own pages, with the date it was checked.
What it does
- AI assistance
- Wingz can suggest hypotheses, build variations, target audiences, configure experiments, and summarize results for review.checked 4 Oct 2026
- Audience targeting
- Teams can target visitors by traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions.checked 4 Oct 2026
- Data location
- Wingify says its data centers are in the US, EU, and India.checked 4 Oct 2026
- Experiment types
- The platform supports A/B, multivariate, split URL, multi-page, cross-domain, and device-specific experiments.checked 4 Oct 2026
- Integrations
- The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze.checked 4 Oct 2026
- Measurement controls
- The product supports goals, guardrails, health checks, mutually exclusive groups, and reporting to help teams monitor experiment risks and results.checked 4 Oct 2026
- Security certifications
- Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II among its third-party certifications.checked 4 Oct 2026
- Support
- Wingify says customers can access a dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.checked 4 Oct 2026
- Visual editing
- Teams can visually update copy, layouts, calls to action, banners, styling, and page elements without a developer.checked 4 Oct 2026
- What it does
- Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B, multivariate, split URL, and AI-assisted tests.checked 4 Oct 2026
The company
- Company history
- Wingify's company information says VWO was founded in 2010 and that VWO and AB Tasty united under the Wingify brand in 2026.checked 4 Oct 2026
- Founded
- 2010checked 28 Sep 2026
- Headquarters
- Delhi and Parischecked 28 Sep 2026
Money
- Plan limits and availability
- The pricing page lists Growth, Pro, and Enterprise with demo scheduling rather than displayed prices; it describes Growth as intended for small teams.checked 4 Oct 2026
- Trial
- The experimentation page offers a free 30-day trial and says no credit card is required.checked 4 Oct 2026
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