Best A/B Testing Tools in 2026 · page 2

DashX Experimentation

DashX supports Android, iOS, and web experiments, with feature flags to roll out winning variants.

Segmently

Segmently is a web and API platform for website A/B testing and personalization.

Mtrix

Mtrix is web software for examining visitor activity through session recordings, mobile capture, and rage-click detection.

SplitPea

SplitPea is a web A/B testing tool with a visual editor, goal tracking, and Bayesian confidence results.

VWO Testing

VWO Testing helps teams create, target, measure, analyze, and roll out web experiments.

Nelio A/B Testing

Nelio A/B Testing runs page, product, and design experiments in WordPress, with heatmaps and scrollmaps.

ABConvert

Otter

Sigmize

Evolv AI

Evolv AI optimizes digital experiences with experiments, generated copy and imagery, and UX recommendations.

Iteratist

Iteratist is a web A/B testing platform with a no-code editor and variant reports by traffic source and campaign.

Optimizely Experimentation

Optimizely offers Android, iOS, and web experimentation, including A/B, feature, and server-side tests.

RunPivot

RunPivot supports web experiments, with AI-drafted variants teams can edit and simulate before launch.

Varify.io

Conductrics

Conductrics supports Android, iOS, and web visual and backend experiments, plus adaptive traffic allocation.

Dynamic Yield

Dynamic Yield supports Android, iOS, and web personalization, testing, recommendations, and journey orchestration.

Convertize

Koryla

Launch Control

Launch Control is a web feature flag and experimentation tool with gradual rollouts, targeting, and approvals.

Kaizen Platform

KAIZEN ENGINE supports web A/B tests comparing user behavior across design and copy variations.

Keak

ABExperiment

Adobe Target

Apertio

Apertio lets Next.js App Router teams test typed values without adding JavaScript to pages.

Firebase A/B Testing