Best A/B Testing Tools in 2026
Updated
50 A/B testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
50ranked
1free plans on this page
$10/molowest paid tier
7 Oct 2026last checked
A/B Testing Tools in tiers by the score this site gives them, S at the top. 5 of the 25 on this page have an Android app.
Cunder 7.0
- 26 Optimizely Configured Commerce 6.0
- 27 abtest$10/mo 5.9
- 28 DashX ExperimentationAndroid 5.9
- 29 NativeblocksAndroid$19/mo 5.9
- 30 Segmently 5.8
- 31 Webtrends OptimizeAndroid 5.8
- 32 Evolv AIAndroid 5.7
- 33 SplitPea 5.7
- 34 Iteratist 5.6
- 35 Keak 5.6
- 36 Launch Control 5.6
- 37 MaxymizelyAndroid 5.6
- 38 Nelio A/B Testing 5.6
- 39 RunPivot$99/mo 5.6
- 40 Apertio 5.5
- 41 Convertize 5.5
- 42 Kaizen Platform 5.5
- 43 Otter 5.5
- 44 Varify.io 5.5
- 45 ABConvert 5.4
- 46 ABtesting.ai 5.4
- 47 Compose 5.4
- 48 Koryla 5.4
- 49 Sigmize 5.4
- 50 ABExperiment 5.3
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Test types | Supported platforms |
|---|---|---|---|---|---|---|---|---|
| 26 | Optimizely Configured Commerce | 6.0 | No | — | Yes | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 27 | abtest | 5.9 | No | $10/mo | Yes | 10 /mo | YouTube thumbnail tests; YouTube title tests | web |
| 28 | DashX Experimentation | 5.9 | No | — | — | — | A/B testing | web_and_mobile |
| 29 | Nativeblocks | 5.9 | Free plan | $19/mo | Yes | 9 /mo | A/B testing; segmented rollouts; personalization | mobile |
| 30 | Segmently | 5.8 | No | — | Yes | 49 /mo | A/B testing, multivariate testing, split URL testing | web |
| 31 | Webtrends Optimize | 5.8 | No | — | No | — | A/B, ABn, full-factorial MVT, fractional-factorial MVT, URL split testing, personalisation/targeting, multi-armed bandits | web_and_mobile |
| 32 | Evolv AI | 5.7 | No | — | No | — | A/B testing, A/B/n testing, multivariate testing | web_and_mobile |
| 33 | SplitPea | 5.7 | No | — | Yes | 29 /mo | A/B testing | web |
| 34 | Iteratist | 5.6 | No | — | Yes | 63 /mo | A/B, A/B/n, and multi-variant testing | web |
| 35 | Keak | 5.6 | No | — | — | — | A/B testing; URL split testing | web |
| 36 | Launch Control | 5.6 | No | — | Yes | — | A/B testing | web |
| 37 | Maxymizely | 5.6 | No | — | No | — | A/B/N testing, multivariate testing | web_and_mobile |
| 38 | Nelio A/B Testing | 5.6 | No | — | Yes | — | A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap | web |
| 39 | RunPivot | 5.6 | No | $99/mo | Yes | 99 /mo | A/B testing; Split URL testing; multivariate testing; personalization; sequential testing | web |
| 40 | Apertio | 5.5 | No | — | — | — | A/B testing | web |
| 41 | Convertize | 5.5 | No | — | No | — | A/B testing; split URL testing | web |
| 42 | Kaizen Platform | 5.5 | No | — | — | — | A/B testing | web |
| 43 | Otter | 5.5 | No | — | No | 49 /mo | Split URL / Redirect, A/B/n, Content Personalization, WordPress Theme Test | web |
| 44 | Varify.io | 5.5 | No | — | No | — | A/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesigns | web |
| 45 | ABConvert | 5.4 | No | — | No | 99 /mo | price, shipping, URL redirect, template, theme, visual editor, checkout | web |
| 46 | ABtesting.ai | 5.4 | No | — | Yes | — | A/B testing; multivariate testing | web |
| 47 | Compose | 5.4 | No | — | No | — | A/B/n, split URL, split theme, split template | web |
| 48 | Koryla | 5.4 | No | — | No | 12 /mo | A/B experiments, edge route testing, component-level SDK testing | web |
| 49 | Sigmize | 5.4 | No | — | No | — | A/B tests, multivariate tests, split URL tests, personalization campaigns | web |
| 50 | ABExperiment | 5.3 | No | — | No | — | classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experiments | web |
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