Webtrends Optimize
Webtrends Optimize is a conversion rate optimisation platform for running experiments, personalising experiences and delivering recommendations.
What Webtrends Optimize is
Webtrends Optimize is a conversion rate optimisation platform for running experiments, personalising experiences and delivering recommendations. It supports A/B and ABn tests, full and fractional factorial multivariate tests, URL split testing, targeting and multi-armed bandits. Teams can implement experiments through a website JavaScript tag, server-side methods, REST or JSONP APIs, and stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions and push notification signup prompts. Its recommendation engine uses browsing and sales data to suggest products or content. Reports cover views, conversions, lift, chance to beat control and significance calculations. The platform names integrations including Google Analytics, Adobe Analytics, Hotjar, FullStory and Slack. It retains data for 12 months by default and supports raw event export to CSV. A 30-day trial provides unrestricted access without a credit card or purchase commitment. Websites with fewer than 10,000 monthly sessions may qualify for a free account with the same features as the paid version; other pricing is available on request.
Good
- Supports A/B, ABn and multivariate tests.
- No-code widgets include lightboxes and signup prompts.
- Recommendations use browsing and sales data.
- Raw event data can be exported to CSV.
- Trial offers unrestricted access without a credit card.
Watch out
- Paid pricing is available only on request.
- Default data retention is 12 months.
Who it suits
It suits teams that need multiple experimentation methods, audience targeting or recommendation tools. Smaller websites with fewer than 10,000 monthly sessions may be eligible for the free account.
Verdict
Webtrends Optimize combines experimentation, personalisation, reporting and recommendations in one platform. Check eligibility for the free account or use the 30-day trial before requesting paid pricing.
Plans and prices
From Webtrends Optimize's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free account | Free | Same features as paid version · No limitations stated · FREE for websites with less than 10,000 sessions each month |
| Managed Service | Priced on request | Includes SaaS Licence · Dedicated CRO Consultant · Ideation, Development, QA, UX · Continuously Live Experiments · TBC pricing on request |
| SaaS Licence | Priced on request | Self-Service · Unlimited Experimentation · Unrestricted Platform Access · Pricing based on annual sessions · TBC pricing on request |
| Tailor-Made | Priced on request | Bespoke package · SaaS Self-Service Licence · Choose services · Pay for hours or per project · TBC pricing on request |
The facts
Each one read from Webtrends Optimize's own pages, with the date it was checked.
What it does
- Business certification
- The company says it is a Certified B Corporation and describes an assessment across governance, workers, community, environment and customers.checked 9 Oct 2026
- Data retention
- The company says it retains data for 12 months by default and allows raw event data export to CSV from the interface.checked 9 Oct 2026
- Experiments
- The platform offers A/B and A/Bn tests, full and fractional factorial multivariate tests, personalisation and URL split testing.checked 9 Oct 2026
- Implementation
- It supports website JavaScript tag, server-side, REST and JSONP APIs, and stateful URL redirects.checked 9 Oct 2026
- Integrations
- The feature list names Google Analytics, Adobe Analytics, Hotjar, Sessioncam, FullStory, Contentsquare, Mouseflow and Slack integrations.checked 9 Oct 2026
- Limits
- The feature list says accounts, projects, experiments, targets, users and sub-domains are unlimited, and that data is not sampled.checked 9 Oct 2026
- Purpose
- Webtrends Optimize describes itself as a full-stack, all-inclusive conversion rate optimisation platform.checked 9 Oct 2026
- Recommendations
- The product recommendation engine serves product or content recommendations based on browsing and sales data.checked 9 Oct 2026
- Reporting
- Experiment reporting includes views, conversions, lift, chance to beat control and significance calculations.checked 9 Oct 2026
- Security and audit
- The feature list names an audit trail and PCI compliancy among additional support and security features.checked 9 Oct 2026
- Support
- The feature list says clients receive a dedicated support analyst reachable by phone or email, online ticket support, documentation and live chat through Slack.checked 9 Oct 2026
- Widgets
- Its no-code widget builder includes hello bars, lightboxes, lower-corner promotions and push notification signup prompts.checked 9 Oct 2026
The company
- Founded
- 2000checked 28 Sep 2026
- Headquarters
- Egham, Surrey, United Kingdomchecked 28 Sep 2026
Money
- Free eligibility
- The pricing page says websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version.checked 9 Oct 2026
- Trial
- The 30-day trial requires no credit card or purchase commitment and provides unrestricted access to the platform.checked 9 Oct 2026
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