Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
What Mixpanel is
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences. It supports event tracking, conversion funnels, session recordings, ecommerce tracking, and API access, with unlimited data retention. Mixpanel offers a free plan with unlimited seats, up to 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Its Growth plan costs $120 per month, billed annually, and includes up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, also with unlimited seats. An Enterprise plan is listed with higher customizable volumes, but no price is provided. The platform is listed for API use. Mixpanel was founded in 2009 and is headquartered in San Francisco, California.
Good
- Free plan includes unlimited seats
- Tracks events and conversion funnels
- Includes session recordings and ecommerce tracking
- Unlimited data retention
- Provides API access
Watch out
- Free plan caps events at 1 million monthly
- Growth requires annual billing at $120 per month
Who it suits
Mixpanel suits teams that need event analytics, conversion funnels, session recordings, or ecommerce tracking. Its free plan may fit users whose monthly needs are within the listed event and replay limits.
Verdict
Mixpanel combines event tracking, funnels, session recordings, and ecommerce tracking with unlimited data retention. Check the plan limits against your expected event and replay volumes before choosing.
Plans and prices
From Mixpanel's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | unlimited seats · up to 1M events/month · 10K session replays/month · 1K MEU/month experiments · 10 active feature flags · free forever |
| Growth | Free | up to 20M events/month · up to 500K session replays/month · 5K MEU/month included · up to 100K MEU/month experiments · 50 active feature flags · starts at $0; example $120/month annual or $140/month monthly for 18M events/year |
| Enterprise | Priced on request | up to 1T events/month · customizable replay and experiment volumes · unlimited alerts and anomaly detection · dedicated success team and priority support · custom retention policy · contact sales |
The facts
Each one read from Mixpanel's own pages, with the date it was checked.
What it does
- AI and MCP
- Mixpanel offers Mixpanel Agent and an MCP server for natural-language analysis through compatible AI tools.checked 15 Oct 2026
- API access
- Yeschecked 20 Sep 2026
- API ingestion
- Mixpanel accepts events through APIs and can also use existing data from BigQuery, Snowflake, Redshift and Segment without installing its SDKs.checked 15 Oct 2026
- Compliance
- Its Trust Center lists SOC 2 materials, ISO 27001:2022, ISO 27701:2019, HIPAA mapping and penetration-test reports.checked 15 Oct 2026
- Conversion funnels
- Yeschecked 20 Sep 2026
- Customer footprint
- Mixpanel says it is trusted by more than 29,000 companies, including Workday, Pinterest, LG and Rakuten Viber.checked 15 Oct 2026
- Data retention
- unlimitedchecked 20 Sep 2026
- Ecommerce tracking
- Yeschecked 20 Sep 2026
- Event tracking
- Yeschecked 20 Sep 2026
- Experimentation
- Experiments and feature flags are available on Free and Growth plans with limited included quantities and Enterprise-level feature parity.checked 15 Oct 2026
- Heatmaps
- Heatmaps visualize hotspots, dead zones and missed opportunities on web pages.checked 15 Oct 2026
- Identity resolution
- ID Merge unifies user journeys across devices and login states through identify and reset calls.checked 15 Oct 2026
- Integrations
- The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories.checked 15 Oct 2026
- Limit: data setup quality
- Reviewers say incorrect event naming or poor event and property organization can make reports unreliable.checked 15 Oct 2026
- Limit: learning curve
- Reviewers repeatedly mention that the interface, queries and dashboard construction take time to learn, especially for inexperienced analytics users.checked 15 Oct 2026
- Limit: outages
- A Trustpilot reviewer reported a full-day outage that prevented access to critical customer-reporting data.checked 15 Oct 2026
- Limit: pricing
- GetApp reviewers report sharp price increases, restrictive free-plan limits and lower value for advanced features.checked 15 Oct 2026
- Lookup tables
- Lookup Tables let teams join event data with user, account, product or content context without coding those fields into tracking.checked 15 Oct 2026
- Metric Trees
- Metric Trees link product inputs to business metrics to show how product activity relates to growth outcomes.checked 15 Oct 2026
The company
- Company identity
- LinkedIn lists Mixpanel as a privately held software-development company founded in 2009 with headquarters in San Francisco and 201–500 employees.checked 15 Oct 2026
- Founded
- 2009checked 23 Sep 2026
- Headquarters
- San Francisco, California, United Stateschecked 23 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
Where it runs
- iOS requirements
- Mixpanel Swift SDK 7.0.0 requires iOS 15, tvOS 15, macOS 12 and watchOS 9.checked 15 Oct 2026
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