Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
VisitAmplitude vs Mixpanel
What both publish
| Fact | Amplitude | Mixpanel |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | extended | unlimited |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | Amplitude says it was founded in 2012. | 2009 |
| Free plan | Yes | Yes |
| Headquarters | Amplitude is headquartered in San Francisco, California. | San Francisco, California, United States |
| Heatmaps | Heatmaps aggregate click, scroll and selector data into visual maps of engagement. | Heatmaps visualize hotspots, dead zones and missed opportunities on web pages. |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. |
| Limit: learning curve | Reviewers commonly report that the interface, dashboard setup and advanced analyses require substantial training or adaptation. | Reviewers repeatedly mention that the interface, queries and dashboard construction take time to learn, especially for inexperienced analytics users. |
| Paid from | 0 | 120 |
Amplitude plans
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
Mixpanel plans
- FreeFree
- GrowthFree
- EnterprisePriced on request
Pick Amplitude if…
You want what its maker publishes above — check its page for the details.
Pick Mixpanel if…
Mixpanel suits teams that need event analytics, conversion funnels, session recordings, or ecommerce tracking. Its free plan may fit users whose monthly needs are within the listed event and replay limits.