Best Funnel Analytics in 2026

Fullstory

Fullstory is a behavioral analytics platform for businesses studying customer experiences across websites, web apps, and mobile apps.

Heap

Mixpanel

Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.

Pendo Analytics

Pendo Analytics tracks product usage so teams can examine engagement, retention, and product success without manually tagging events.

PostHog

PostHog is a platform for product development, customer communication, and understanding customer data.

Adobe Analytics

Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.

Matomo

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.

Userpilot

Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behavior, and act on it without writing code.

UXCam

UXCam is a product analytics platform for mobile apps and websites that combines product metrics with session replays, click heatmaps, retention…

Adobe Customer Journey Analytics

HUAWEI Analytics Kit

HUAWEI Analytics Kit analyzes user behavior to support app marketing and product optimization.

Smartlook

Smartlook combines session recordings with event-based analytics for websites and mobile apps, on web, iOS, and Android.

Pug

Pug is a product analytics tool for examining behavior inside a product.

Heatmap

Piwik PRO Consent Manager

Falorb

Falorb is open-source, self-hosted product analytics for owners running multiple websites.

KISSmetrics

stratif.io

Google Analytics

Google Analytics measures customer interactions across websites and apps over the customer lifecycle.

Woopra

Woopra is an API-based analytics service from Woopra for examining customer activity.

Datadog Product Analytics

Firebase Analytics