18.7
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.
Free planOpen sourceAndroidiOSWeb
Best Funnel Analytics in 2026
Funnel analytics tools map how people move through steps such as visits, sign-ups and purchases. They help you inspect conversion paths and spot where a journey changes. Compare funnel type, funnels per project, data retention, identity resolution and data export. Check whether an Android app covers the work you need, then review web, iOS, API, self-hosted or extension support.
28.3
Free planAndroidiOSWeb
38.3
Contentsquare is a digital-experience analytics service from Contentsquare, a company founded in 2012 and headquartered in France.
Free planAndroidiOSWeb
- 4
Fullstory
Fullstory is a behavioral analytics platform for businesses studying customer experiences across websites, web apps, and mobile apps.
Free planAndroidiOSWebAPI7.8Free plan - 5
Heap
Free planAndroidiOSWebAPI7.8Free plan - 6
Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
Free planAndroidiOSWebAPI7.6Free plan - 7
Pendo Analytics
Pendo Analytics tracks product usage so teams can examine engagement, retention, and product success without manually tagging events.
Free planAndroidiOSWebAPI7.6Free plan - 8
PostHog
PostHog is a platform for product development, customer communication, and understanding customer data.
Free planAndroidiOSWebAPI7.4Free plan - 9
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.
AndroidiOSWebAPI7.3 - 10
Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.
Free planAPISelf-hosted7.2From €275 a month - 11
Userpilot
Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behavior, and act on it without writing code.
AndroidiOSWebAPI7.2From $299 a month - 12
UXCam
UXCam is a product analytics platform for mobile apps and websites that combines product metrics with session replays, click heatmaps, retention…
Free planAndroidiOSWebAPI7.2Free plan - 13
Adobe Customer Journey Analytics
WebAPImacOSWindows7.0 - 14
HUAWEI Analytics Kit
HUAWEI Analytics Kit analyzes user behavior to support app marketing and product optimization.
Free planAndroidiOSWebmacOS7.0Free plan - 15
Smartlook
Smartlook combines session recordings with event-based analytics for websites and mobile apps, on web, iOS, and Android.
Free planAndroidiOSWebAPI7.0Free plan - 16
Pug
Pug is a product analytics tool for examining behavior inside a product.
Free planAndroidiOSWebAPI6.8Free plan - 17
Heatmap
WebAPIExtension6.6From $199 a month - 18
6.4From €366 a month - 19
Falorb
Falorb is open-source, self-hosted product analytics for owners running multiple websites.
Free planWebAPISelf-hosted6.3Free plan - 20
KISSmetrics
Free planAPI6.3From $99 a month - 21
Datadog Product Analytics
AndroidiOSWeb6.2From $0.80 a month - 22
stratif.io
WebAPILinuxmacOS6.0 - 23
Google Analytics
Google Analytics measures customer interactions across websites and apps over the customer lifecycle.
API5.7 - 24
5.7From $999 a month - 25
Firebase Analytics
AndroidiOSWeb5.5
Choosing well
Match the funnel model to your work
Check the funnel type supported by a product and how many funnels a project can hold. These fields help match the tool to product, website or campaign journeys.
Entries such as Adobe Analytics, Amplitude and Firebase Analytics represent different products to compare by their stated funnel coverage.
Check plans, trials and starting prices
A free plan is available from products in this category, while other entries use paid or freemium pricing. Check the listing for its current plan details.
A free trial can help you inspect a paid service before subscribing. For example, Datadog Product Analytics lists a 14-day trial and a starting price, while Heatmap lists a 14-day trial and a higher starting price.
Review retention and identity handling
Compare the stated data-retention period and identity-resolution approach before choosing a service. These settings affect how long events remain useful and how sessions connect to people.
Check data-export options as well, especially if you need to move funnel records into another system or keep a separate copy.
Choose a deployment that fits your devices
The category includes web, API, Android, iOS, self-hosted and browser-extension deployments. Confirm the platforms listed for the product you are considering.
If Android access matters, look for an Android app and verify that it includes the funnel views or controls you need.
Consider source access and hosting
Open-source code is available from products in this category. If you need to read or change the code, check the individual licence and deployment notes.
Self-hosting can change maintenance responsibilities, so compare it with a hosted web or API setup before deciding.
Questions people ask
What should I compare in funnel analytics software?
Compare funnel type, funnels per project, data retention, identity resolution, data export, deployment and pricing details.
Can I use funnel analytics on an Android phone?
Android is a listed platform for products in this category. Check the individual entry to confirm Android availability and the functions it provides.
Are free options available?
Products in this category offer free plans, freemium plans or free trials. Check each listing for its current pricing model and terms.
Why do data-retention and identity resolution matter?
Retention controls how long funnel data remains available. Identity resolution affects how activity is connected across sessions or devices; compare both fields before choosing.