Simple Analytics
Simple Analytics provides privacy-focused web analytics for website owners and marketing teams.
What Simple Analytics is
Simple Analytics provides privacy-focused web analytics for website owners and marketing teams. It shows pageviews, referrers, campaigns and events without cookies or personal data. Users can examine visitor sources and browsing patterns, including when visitors reject consent, and track button clicks, form submissions, downloads, custom interactions, goals and multi-step funnels.
The service offers weekly or monthly email reports, embedded live visitor statistics, CSV downloads and APIs. Its Stats API provides aggregated statistics, while the Export API provides raw data in CSV or JSON. Users can import historical Google Analytics data. Simple Analytics says it stores no IP addresses, uses no persistent identifiers and does not track or profile people across sites. Analytics data is hosted in the Netherlands, encrypted in transit and at rest, and not transferred outside the EU. The Free plan is free and includes one user, five websites and one month of history; older data is automatically deleted after 30 days. A 14-day self-serve trial requires no credit card. The maker was founded in 2018 and is headquartered in Amsterdam.
Good
- Tracks events, goals and multi-step funnels.
- Uses no cookies or persistent identifiers.
- Analytics data stays within the EU.
- Offers CSV and API data access.
- Includes a 14-day trial without a credit card.
Watch out
- The Free plan keeps only one month of history.
- The Free plan is limited to one user and five websites.
- Data older than 30 days is automatically deleted.
- The listed self-serve plan costs £20/month.
Who it suits
It may suit website owners and marketing teams seeking pageview, campaign and event reporting without cookies or personal data. Its API, integrations and downloadable reports may also suit teams that use external reporting workflows.
Verdict
Simple Analytics combines traffic and event reporting with stated limits on personal-data collection and data retention. Review the Free plan’s user, site and history allowances, or consider the £20/month self-serve plan if its listed usage fits.
Plans and prices
From Simple Analytics's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 user · 5 websites · 1 month history · unlimited pageviews subject to fair use · badge required · Free forever |
| Simple, privacy-friendly analytics | Priced on request | 100k pageviews shown at the starting price |
| Simple, privacy-friendly analytics | — | 100k pageviews shown at the starting price |
| Enterprise | Priced on request | 30-day proof of concept · API & BI access · support for proxies and custom domains where needed · Custom pricing · Discuss your requirements on the call |
| Self-serve | £20 a month | 100k pageviews shown · 1 user included · +£20/mo per extra user · usage-based up to 2.5M pageviews · £20/month |
The facts
Each one read from Simple Analytics's own pages, with the date it was checked.
What it does
- API access
- Yeschecked 21 Sep 2026
- Compliance
- The company says it is GDPR-compliant by design and that SOC 2 Type II certification is in progress.checked 12 Oct 2026
- Conversion funnels
- Yeschecked 21 Sep 2026
- Data access
- The product offers a Stats API for aggregated statistics and an Export API for raw data in CSV or JSON.checked 12 Oct 2026
- Data retention
- limitedchecked 21 Sep 2026
- Events and funnels
- It tracks button clicks, form submissions, downloads, custom interactions, goals, and multi-step funnels.checked 12 Oct 2026
- Event tracking
- Yeschecked 21 Sep 2026
- GA migration
- Users can import historical Google Analytics data so reporting does not start from zero.checked 12 Oct 2026
- Hosting and encryption
- Analytics data is hosted in the Netherlands, with encryption in transit and at rest and no transfer of analytics data outside the EU.checked 12 Oct 2026
- Integrations
- Listed integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI.checked 12 Oct 2026
- Privacy
- Simple Analytics says it uses no cookies or persistent identifiers, stores no IP addresses, and does not track or profile users across sites.checked 12 Oct 2026
- Product
- Simple Analytics is privacy-first web analytics for website owners and marketing teams, showing pageviews, referrers, campaigns, and events without cookies or personal data.checked 12 Oct 2026
- Reports and exports
- Users can receive weekly or monthly email reports, embed live visitor stats, and download data as CSV or use APIs.checked 12 Oct 2026
- Support
- Enterprise proof-of-concept customers receive help optimizing setup and reviewing comparisons, including support for proxies and custom domains where needed.checked 12 Oct 2026
- Traffic insights
- The product shows where visitors come from and how they browse a site, including when they reject consent.checked 12 Oct 2026
Where it runs
- Applications
- The features page lists iOS and macOS apps with widgets and a Chrome and Firefox browser extension for blocking one's own visits.checked 12 Oct 2026
The company
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- Amsterdam, Netherlandschecked 28 Sep 2026
Money
- Free plan
- Yeschecked 21 Sep 2026
- Free-plan history
- The Free plan keeps the latest month of analytics data, and data older than 30 days is automatically deleted.checked 12 Oct 2026
- Trial
- The self-serve trial lasts 14 days, requires no credit card, and allows use of advanced features without restrictions during the trial.checked 12 Oct 2026
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