Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
VisitAmplitude vs Simple Analytics
Simple Analytics
8.3#8 in web analytics toolsFree planFree planiOSWebAPIExtension
VisitWhat both publish
| Fact | Amplitude | Simple Analytics |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | extended | limited |
| Event tracking | Yes | Yes |
| Founded | Amplitude says it was founded in 2012. | 2018 |
| Free plan | Yes | Yes |
| Headquarters | Amplitude is headquartered in San Francisco, California. | Amsterdam, Netherlands |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | Listed integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. |
Amplitude plans
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
Simple Analytics plans
- FreeFree
- Simple, privacy-friendly analyticsPriced on request
- Simple, privacy-friendly analytics—
- EnterprisePriced on request
- Self-serve£20 a month
Pick Amplitude if…
You want what its maker publishes above — check its page for the details.
Pick Simple Analytics if…
It may suit website owners and marketing teams seeking pageview, campaign and event reporting without cookies or personal data. Its API, integrations and downloadable reports may also suit teams that use external reporting workflows.