Adobe Analytics
8.1#12 in web analytics toolsAndroidiOSWebAPI
VisitAdobe Analytics vs Amplitude
What both publish
| Fact | Adobe Analytics | Amplitude |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | standard | extended |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | 1982 | Amplitude says it was founded in 2012. |
| Free plan | No | Yes |
| Headquarters | San Jose, California, USA | Amplitude is headquartered in San Francisco, California. |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. |
| Limit: learning curve | Reviewers frequently describe Adobe Analytics as difficult for new users and requiring substantial training or specialist expertise. | Reviewers commonly report that the interface, dashboard setup and advanced analyses require substantial training or adaptation. |
| Limit: price | Independent reviews commonly call the product expensive or premium-priced compared with alternatives. | Reviewers repeatedly describe paid plans as expensive, especially for high-traffic products and larger companies. |
| Rating on Capterra | 4.5 out of 5 from 237 reviews | 4.6 out of 5 from 68 reviews |
Adobe Analytics plans
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
Amplitude plans
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
Pick Adobe Analytics if…
Adobe Analytics suits organizations that need detailed analysis of web and mobile behavior across digital properties. Its data views, journey analysis, and governance controls may fit teams handling varied data sources and storage requirements.
Pick Amplitude if…
You want what its maker publishes above — check its page for the details.