Qualtrics

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Score6.6

Rank#87 of 141

From$420/mo

Free planYes

Runs onAPI

Summary

Qualtrics is an experience-management platform that combines experience data with human context to support decisions and outcomes. Its free Surveys account is for one user and allows three active surveys, 30 questions per survey, and 500 total responses. That tier includes skip, display, and branch logic. The Strategic Research plan costs $420/mo (annual) and includes 1,000 responses shared across users, unlimited users and surveys, and 23 question types. Qualtrics offers a 30-day Strategic Research trial; if users do not upgrade, it changes to the free account afterward. Paid research plans include guided research solutions and advanced analysis such as crosstabs, statistical tools, and AI-generated video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel, and SPSS, among other formats. Qualtrics describes enterprises, governments, and healthcare organizations as users of its services for sensitive programs. The Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions.

Who it is for

Qualtrics suits individuals who need a limited survey account, as well as teams and organizations seeking shared responses, broader question options, or advanced analysis. Its enterprise offering is aimed at organizations needing higher response volumes.

What is good

Free account includes three active surveys
Free tier includes branching and display logic
Paid plan allows unlimited users and surveys
Surveys support more than 70 languages
Exports include CSV, Excel, and SPSS

What to know first

Free account is limited to 500 responses
Free account supports one user
Strategic Research costs $420/mo (annual)
Dashboards support 24 languages

Verdict

Qualtrics offers a limited free survey account and a paid plan with expanded team and analysis features. Review the response limits and annual billing terms against your research needs.

Qualtrics plans and pricing

All plans

Qualtrics Surveys Free Free 1 user · 3 active surveys · 30 questions per survey · 500 total responses · 8 question types qualtrics.com · 27 Sept 2026

Strategic Research $420/mo $5,040 USD billed annually for 1,000 responses shared across all users 1,000 responses total across all users · 23 question types · Unlimited users · Unlimited surveys · Unlimited questions per survey qualtrics.com · 27 Sept 2026

Strategic Research Custom Not published 5,000+ responses · 23 question types · Unlimited users · Unlimited surveys · Unlimited questions per survey qualtrics.com · 27 Sept 2026

Compared on web analytics tools

Free plan: Yesqualtrics.com
Paid from: $420/moqualtrics.com
API access: Yesqualtrics.com

Facts

Free plan: Yesqualtrics.com · 20 Sept 2026
Paid from: 420qualtrics.com · 20 Sept 2026
API access: Yesqualtrics.com · 20 Sept 2026
Responses included: 500qualtrics.com · 20 Sept 2026
Questions per survey: 30qualtrics.com · 20 Sept 2026
Logic branching: Yesqualtrics.com · 20 Sept 2026
Custom branding: Yesqualtrics.com · 20 Sept 2026
Response analytics: Yesqualtrics.com · 20 Sept 2026
Respondent panel: Yesqualtrics.com · 20 Sept 2026
XM platform: XM Data & AI combines experience data with human context to support decisions and outcomes.qualtrics.com · 27 Sept 2026
Company experience: Qualtrics says it has 25 years of experience-data expertise.qualtrics.com · 27 Sept 2026
Customer segments: Enterprises, governments, and healthcare organizations use Qualtrics for sensitive programs.qualtrics.com · 27 Sept 2026
Free tier: A free Qualtrics Surveys account is available with no credit card required.qualtrics.com · 27 Sept 2026
Free limits: The free account includes one user, 3 active surveys, 30 questions per survey, and 500 responses.qualtrics.com · 27 Sept 2026
Free logic: The free account includes skip, display, and branch logic.qualtrics.com · 27 Sept 2026
Trial duration: The Strategic Research trial lasts 30 days.qualtrics.com · 27 Sept 2026
Trial downgrade: Without an upgrade, the trial automatically downgrades to the free account after 30 days.qualtrics.com · 27 Sept 2026
Trial access: The trial provides access to most premium features but has certain restrictions.qualtrics.com · 27 Sept 2026
Team access: The small-business Strategic Research plan supports unlimited users, surveys, and questions per survey.qualtrics.com · 27 Sept 2026
Response sharing: The online Strategic Research plan includes 1,000 responses shared across all users.qualtrics.com · 27 Sept 2026
Enterprise responses: The enterprise plan includes 5,000 or more responses.qualtrics.com · 27 Sept 2026
Survey languages: Surveys support more than 70 languages, while dashboards support 24.qualtrics.com · 27 Sept 2026
Question types: Paid Strategic Research plans include 23 question types, including video and audio responses.qualtrics.com · 27 Sept 2026
Research solutions: Paid plans include more than 20 pre-built, guided solutions.qualtrics.com · 27 Sept 2026
Analysis features: Advanced analysis includes generative-AI video summaries, crosstabs, and statistical tools.qualtrics.com · 27 Sept 2026
Data exports: Data can be exported in CSV, TSV, Excel, SPSS, and other formats.qualtrics.com · 27 Sept 2026
Notable capabilities: Qualtrics offers simulation, prediction, and trusted-outcome actions.qualtrics.com · 27 Sept 2026