17.3
Qualtrics is an experience-management platform that combines experience data with human context to support decisions and outcomes.
Free planAPI
Best Brand Tracking Software in 2026
Brand tracking software helps monitor brand awareness, perception, competitor benchmarking and brand equity. Compare tools by survey frequency, included responses, supported markets and the measures they provide. Check platform details before choosing. The category includes tools running on Android, iOS, web and APIs, but support differs by product. Confirm that an Android app or the web access you need is…
27.2
SurveyMonkey is a platform for creating surveys, forms, and quizzes, with response analytics, logic branching, custom branding, and API access.
AndroidiOSAPI
36.8
Conjointly is a survey research platform combining research methods, survey tools, respondent options, and research support.
Free planWebAPI
- 4
Pollfish
WebAPI6.4From $10,000 a year - 5
Kantar LINK AI
Kantar LINK AI evaluates digital, TV, static and creator advertising to help teams make creative decisions.
Web6.2 - 66.2
- 7
Zappi
Zappi is a web-based consumer insights platform for research on products, advertising, and brand health.
Web5.9 - 8
quantilope
API5.7From $2,000 a month - 9
OnePulse Brand Tracking
AndroidiOSWeb5.2 - 104.7
- 114.7
- 124.7
- 13
Reason8
Web4.7 - 144.7
- 15
BERA.ai
Web4.6 - 16
Brandmaven
Web4.6 - 174.6
- 18
Cleria
Web4.6 - 19
Hale
Web4.6 - 204.6
- 21
Latana
Web4.6 - 224.6
- 234.6
- 244.6
- 25
Tracksuit
Web4.6
Choosing well
Check platform access
Platform options in this category include Android, iOS, web and API access. Confirm the product supports the device or workflow you plan to use before comparing features.
If you use an Android phone or tablet, look for a stated Android app or a web interface that works for your use.
Match the measures
Compare awareness tracking, perception measurement, competitor benchmarking and brand equity dashboards. Choose the measures that fit the questions your team needs to answer.
Survey frequency can affect how often you receive updates, so check the stated schedule before signing up.
Review responses and markets
Included responses show how much survey feedback a plan provides. Compare that with the markets supported for the regions you need to monitor.
Check whether the plan's response allowance and market coverage match your reporting needs.
Compare plan terms
A free plan is available from products in this category, and a free trial is available from products in this category. Check what access each offer includes before relying on it.
Paid pricing may be listed as a starting price or provided on request. Review the quoted scope alongside the included features.
Questions people ask
What does brand tracking software measure?
The category compares awareness tracking, perception measurement, competitor benchmarking and brand equity dashboards.
Can I use brand tracking software on Android?
Android is a platform used by products in this category, but support differs by product. Check the individual platform details before choosing.
Do brand tracking tools offer free plans?
A free plan is available from products in this category. Check the product's plan terms to see what it includes.
Are free trials available?
A free trial is available from products in this category. Review the trial terms and included access before starting.
What pricing information should I compare?
Compare whether a product has a free plan, its paid starting price or quote, included responses, survey frequency and markets supported.