Kantar LINK AI
Kantar LINK AI evaluates digital, TV, static and creator advertising to help teams make creative decisions.
What Kantar LINK AI is
Kantar LINK AI evaluates digital, TV, static and creator advertising to help teams make creative decisions. It combines creative diagnostics with predictions about brand outcomes and audience behaviour, including awareness, consideration, intent, attention, engagement and likelihood to act. Results are benchmarked against norms for each channel and shown in a dashboard where teams can compare projects. A prediction for one asset takes minutes; testing thousands of assets can take hours. Teams can run projects themselves or have Kantar set them up and explain the results. Additional capabilities include content recommendations, predictive eye tracking, creative tagging and predictions about how creative may transfer between markets and contexts. Kantar says the system draws on over 300,000 ad tests and more than 35 million human interactions. Video files must be 200 MB or smaller and 2–300 seconds long; the content optimiser accepts videos up to 120 seconds. The paid product has no free plan or trial.
Good
- Tests digital, TV, static and creator content.
- Benchmarks results against channel-specific norms.
- Thousands of assets can be tested in hours.
- Offers self-serve and Kantar-serviced project options.
- Lists availability in 66 markets.
Watch out
- No free plan or free trial.
- Video files are limited to 200 MB.
- Content optimiser accepts videos up to 120 seconds.
- Pricing is on request.
Who it suits
LINK AI suits advertising and marketing teams that need to evaluate creative across channels, compare results with channel norms, or assess many assets quickly. Teams can choose self-serve projects or Kantar-supported setup and interpretation.
Verdict
LINK AI brings creative diagnostics, brand and behavioural predictions, and channel benchmarks into one evaluation workflow. The video limits, paid-only access and pricing on request are worth weighing before choosing it.
Plans and prices
From Kantar LINK AI's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pay-as-you-go | Priced on request | Pricing varies by number of ads tested, servicing level and add-on features |
| Annual subscription | Priced on request | Subscription can bundle LINK+ and LINK AI |
| Self-serve | $500, paid once | Number of ads tested · level of servicing · add-on features, including content optimiser · Starting from $500; pay-as-you-go |
| Serviced by Kantar | $1,780, paid once | Number of ads tested · level of servicing · add-on features, including content optimiser · Starting from $1,780; pay-as-you-go |
The facts
Each one read from Kantar LINK AI's own pages, with the date it was checked.
What it does
- Additional features
- The page describes a content optimiser with recommendations, predictive eye tracking, creative tagging and prediction of creative transferability across markets and contexts.checked 4 Oct 2026
- Availability
- The product page lists availability in 66 markets.checked 4 Oct 2026
- Benchmarks
- The product benchmarks metrics to channel-specific norms to help compare performance across campaigns and content.checked 4 Oct 2026
- Dashboard
- Users can view results in an intuitive dashboard and compare results across projects.checked 4 Oct 2026
- File limits
- LINK AI video files must be 200 MB or under and 2–300 seconds long; content optimiser is limited to videos up to 120 seconds.checked 4 Oct 2026
- Model basis
- Kantar says LINK AI is built on a database of more than 300,000 ad tests and trained on more than 35 million human interactions.checked 4 Oct 2026
- Performance measures
- It combines creative diagnostics, brand outcomes and behavioural predictions, including awareness, consideration, intent, attention, engagement and likelihood to act.checked 4 Oct 2026
- Security
- Kantar states that it adheres to information security standards including ISO/IEC 27001 and uses controls such as encryption, access management and incident response.checked 4 Oct 2026
- Service choices
- Customers can set up projects themselves or have Kantar set up and launch them, with Kantar available to explain results in the serviced option.checked 4 Oct 2026
- Speed and scale
- Individual predictions are delivered in minutes, while large-scale testing across thousands of assets can be completed in hours.checked 4 Oct 2026
- Support
- Kantar says its flexible service model includes expert service and 24/7 support.checked 4 Oct 2026
- What it does
- LINK AI uses predictive insight to evaluate digital, TV, static and creator content and help teams make creative decisions.checked 4 Oct 2026
The company
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
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