Best Ad Creative Testing Tools in 2026
Updated
In short: Kettio is ranked #1 of 24 as of 4 October 2026, ahead of Marpipe and SaliencyLab. The best-ranked option with a free plan is Marpipe. The lowest first paid tier on this page is Marpipe at $0.50/mo.
When you’re comparing ad creative testing tools, consider where your ads run and how you want to evaluate different creative approaches. The ranking compares ad platform support and ad library import alongside AI variant generation and the kinds of creative inputs each tool accepts. Experiment types and creative reporting show other ways to assess the testing workflow. Free-plan availability and starting prices are included for cost comparisons. Marpipe and Kettio lead the entries, with AdTest.AI and Framework by NewForm also among those shown near the start. Use the listed comparison points to narrow in on tools that fit the platforms, experiments, and reporting you need.
24 ad creative testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
24ranked
3free plans on this page
$0.50/molowest paid tier
4 Oct 2026last checked
#1 Kettio Top pick · 6.9 Free plan · $29.99/mo
#2 Marpipe Runner-up · 6.9 Free plan · $0.50/mo
#3 SaliencyLab Also great · 6.9 Free plan · €99/mo
- Free plan apiWeb
- Free plan
- Yes
- Paid from
- 29.99 /mo
- Creative inputs
- images, videos, copy, static ads, UGC, product shots, full ad packages
- Experiment types
- automated
- Ad platforms
- TikTok, Instagram, Meta (Facebook), general display
RecognisedDocumentedFree planPlatforms$29.99/mofirst paid tier About KettioVisit site - Free plan extensionWeb
- Free plan
- Yes
- Creative inputs
- product feeds, product images, video, headlines, copy, logos, brand assets
- Experiment types
- multivariate
- Ad platforms
- Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, Reddit
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms$0.50/mofirst paid tier About MarpipeVisit site - Free plan apiWeb
- Free plan
- Yes
- Creative inputs
- MP4, MOV, JPG, PNG, WebP
- Ad platforms
- Instagram Feed, Reels, Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; Display
- AI variant generation
- No
RecognisedDocumentedFree planPlatforms€99/mofirst paid tier About SaliencyLabVisit site - Free trial AndroidapiiOSWeb
- Free plan
- No
- Creative inputs
- images, video, carousels, copy, briefs, PDFs
- Experiment types
- a_b
- Ad platforms
- Meta, Facebook, Instagram, TikTok, YouTube, Google Display, X, Snapchat, LinkedIn, Reddit, Pinterest, CTV, OOH, print
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms$30/mofirst paid tier About AdTest.AIVisit site - Free trial AndroidapiiOSWeb
- Free plan
- No
- Paid from
- 24 /mo
RecognisedDocumentedFree planPlatforms$24/mofirst paid tier About Predis.aiVisit site - Free trial iOSWeb
- Free plan
- No
- Paid from
- 39 /mo
RecognisedDocumentedFree planPlatforms$20/mofirst paid tier About AdCreative.aiVisit site - Free trial Web
- Free plan
- No
- Paid from
- 11 /mo
RecognisedDocumentedFree planPlatforms$11/mofirst paid tier About PencilVisit site - Web
- Free plan
- No
- Paid from
- 999 /mo
- Creative inputs
- static images, videos, carousels, ad copy, hooks, headlines, CTAs
- Ad platforms
- Meta, Instagram, Google, YouTube, TikTok, LinkedIn, X, other paid social and programmatic platforms
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms - Free trial apiWeb
- Free plan
- No
- Paid from
- 175 /mo
- Creative inputs
- static ads, video ads, UGC videos
- Experiment types
- automated
- Ad platforms
- Meta, TikTok
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms$175/mofirst paid tier About SpiralVisit site - Web
- Creative inputs
- digital video, TV video, static images, creator content, text-based script summaries
- Experiment types
- automated
- Ad platforms
- TV, Facebook, YouTube, TikTok, Snapchat, Print, Out of Home
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms - iOSWeb
- Free plan
- No
- Paid from
- 750 /mo
- Creative inputs
- video, static images, visuals, hooks, copy, CTAs, landing pages, formats, audiences
- Ad platforms
- Meta, TikTok, YouTube
- AI variant generation
- No
RecognisedDocumentedFree planPlatforms$750/mofirst paid tier About MotionVisit site - WebiOS
- Creative inputs
- static images, video, GIF
- Ad platforms
- Amazon Ads, DV360, Facebook, Instagram, Google Ads, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, X
RecognisedDocumentedFree planPlatforms - Web
- Creative inputs
- display ads, video ads, social ads, streaming ads, audio ads, TV/VOD ads, out-of-home ads, print ads, point-of-sale materials, packaging
- Experiment types
- multivariate
- Ad platforms
- social networks, programmatic, streaming, TV/VOD, audio, out-of-home, print
- AI variant generation
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Creative inputs
- ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive
- Experiment types
- automated
- Ad platforms
- Meta, TikTok, YouTube
RecognisedDocumentedFree planPlatforms - Web
- Creative inputs
- Linear video, social newsfeed video, skippable pre-roll video, short-form video, static digital, out-of-home and print
- Experiment types
- automated
- Ad platforms
- TikTok, Instagram, Facebook, YouTube
RecognisedDocumentedFree planPlatforms - Web
- Creative inputs
- ad creative, TV ads, YouTube ads, TikTok ads, social video
- Experiment types
- automated
- Ad platforms
- TV, YouTube, TikTok, Meta, social video
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 325 /mo
- Creative inputs
- images, videos, live websites, static and dynamic ads, billboards, social-media mockups
- Experiment types
- a_b
- Ad platforms
- Facebook, Instagram, TikTok, YouTube, Amazon
RecognisedDocumentedFree planPlatforms - Web
- Creative inputs
- brandbook, product page copy, claims, packaging, product assets, past ads, reference creatives
- Ad platforms
- Meta, TikTok, Amazon
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms - apiWeb
- Free plan
- No
- Creative inputs
- images, videos, mixed-media ads
- AI variant generation
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Creative inputs
- TV/TVC, digital, social, outdoor, audio, print, scripts, storyboards, animatics, finished films
- Experiment types
- automated
- Ad platforms
- TV, TikTok, YouTube, Facebook, Instagram, BVOD, radio, podcasts
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Creative inputs
- video, TV ads, social ads, messaging, taglines, static imagery, storyboards, packaging, pricing, concept mockups, ad prototypes, copy, out-of-home ads
- Experiment types
- automated
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 99 /mo
- Creative inputs
- Video clips, hooks, body text, calls to action, subtitle styles, overlays
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which ad creative testing tool is ranked first on Everything Xiaomi?
Kettio is ranked #1 of 24 with a score of 6.9. Marpipe is second and SaliencyLab third.
How many of these have a free plan?
3 of the 24 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Marpipe has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.
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