AdTest.AI
AdTest.AI scores advertising creative before launch and can add audience research to assess results with human ratings.
What AdTest.AI is
AdTest.AI scores advertising creative before launch and can add audience research to assess results with human ratings. Its AI evaluates ads across 13 dimensions and provides an overall effectiveness score, strengths, weaknesses, and recommendations. It accepts images, video, carousels, copy, briefs, and PDFs. AI Ad Studio can create platform-ready variants from a brand URL and send them into scoring. Optional audience studies combine human ratings and AI results in a Mixed Score, with audience reads taking 24–48 hours. Reports can be exported as branded multi-page PDFs, and audience results can be cross-tabulated and exported as CSV. Team workspaces include project sharing, roles, invitations, and per-workspace billing. The seven-day free trial includes three AI test credits and requires no card, but excludes API and MCP access. Paid plans include Creator at $30 a month and Starter at $50 a month. Android and iPhone apps support running tests and reviewing reports; subscriptions, credit packs, and audience studies are purchased on the web.
Good
- Scores ads across 13 dimensions.
- Accepts images, video, carousels, copy, briefs, and PDFs.
- Optional audience studies combine human and AI ratings.
- Branded PDF and CSV exports are available.
Watch out
- No free plan is listed.
- Trial is limited to three AI test credits.
- API and MCP are excluded from the trial.
- Mobile purchases are made on the web.
Who it suits
AdTest.AI suits brands and agencies that want to score ad creative or supplement AI scoring with audience responses. It also offers API and Claude MCP access for AI-only scoring, outside the trial.
Verdict
AdTest.AI combines structured creative scoring with optional audience validation and reporting tools. The seven-day trial is limited, and ongoing use requires a paid plan or one-time audience study.
Plans and prices
From AdTest.AI's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Creator | $30 a month | 20 credits · $1.50 per test · $30.00/mo |
| Starter | $50 a month | 55 credits · $0.91 per test · $50.00/mo |
| Growth | $100 a month | 120 credits · $0.83 per test · $100.00/mo |
| Pro | $200 a month | 250 credits · $0.80 per test · $200.00/mo |
| Essential audience study (100 responses) | $299, paid once | 100 responses · 8 standard human-rated dimensions · age, gender, region screening · 4 custom screener questions · AI scoring + Mixed Score bundled · $299 |
| Plus + audience study (100 responses) | $349, paid once | 100 responses · Everything in Essential · household composition · hobbies & interest screening · device & media preferences · $349 |
| Scale | $350 a month | 450 credits · $0.78 per test · $350.00/mo |
| Pro audience study (100 responses) | $399, paid once | 100 responses · Everything in Plus + · apps, news sources, TV networks · life events, employment, family · grocery, vehicle, lifestyle · $399 |
The facts
Each one read from AdTest.AI's own pages, with the date it was checked.
What it does
- AI Ad Studio
- AI Ad Studio can create platform-ready ad variants from a brand URL and send them directly into scoring.checked 30 Sep 2026
- AI scoring
- The AI engine scores ads across 13 dimensions and provides an overall effectiveness score, strengths, weaknesses, and recommendations.checked 30 Sep 2026
- Human validation
- Optional audience studies gather human ratings and combine them with AI scores in a Mixed Score; the site says audience reads take 24–48 hours.checked 30 Sep 2026
- Integrations
- AdTest.AI offers a REST API and an official Claude MCP server for AI-only scoring; the MCP page also describes compatibility with other MCP clients that can run a local stdio server.checked 30 Sep 2026
- Intended users
- The company describes the product as built for brands and agencies, with use cases including creative testing, media buying, brand awareness, political and advocacy work, and endorsement strategy.checked 30 Sep 2026
- Mobile limits
- The iPhone and Android apps let existing users run tests and review reports, while subscriptions, credit packs, and audience studies are purchased on the web.checked 30 Sep 2026
- Purpose
- AdTest.AI scores advertising creative before launch and offers optional first-party audience research to validate results.checked 30 Sep 2026
- Reporting
- Reports include recommendations and can be exported as branded multi-page PDFs; audience results can be cross-tabulated and exported as CSV.checked 30 Sep 2026
- Security and privacy
- The company says storage is project-isolated, customer creative is never used to train models or shared across workspaces, and deletion is available on request.checked 30 Sep 2026
- Support
- Support is offered by email and chat, and the contact page says messages are answered within one business day, most within four hours.checked 30 Sep 2026
- Supported creative
- The service accepts image, video, carousel, and messaging-copy creative for testing.checked 30 Sep 2026
The company
- Company locations and experience
- The company lists offices in London, New York, and Washington, DC, and says its research leadership has 20+ years of market-research and digital-advertising experience.checked 30 Sep 2026
- Headquarters
- London, New York, and Washington, DCchecked 28 Sep 2026
- Team features
- Workspaces support project sharing, role-based access, team invitations, and per-workspace billing.checked 30 Sep 2026
Money
- Trial limits
- The free 7-day trial includes 3 AI test credits and requires no credit card; API and MCP access are excluded.checked 30 Sep 2026
The full review of AdTest.AI
AdTest.AI is a pre-launch advertising creative evaluator for brands, agencies and teams that need structured guidance before committing media spend. It suits marketers working across many formats who may also want audience evidence alongside model-based scoring. The main trade-off is between broad testing and a small trial: serious usage quickly becomes a paid, credit-based workflow.
Overview
Submit images, video, carousels, messaging copy, briefs or PDFs and receive scores across 13 dimensions, an overall effectiveness score, strengths, weaknesses and recommendations. That makes the service useful for deciding what to change, rather than reducing a concept to a single pass-or-fail result. Optional first-party audience studies add human ratings to the AI output as a Mixed Score; audience reads take 24–48 hours.
The service covers A/B experiments and creative intended for Meta, Facebook, Instagram, TikTok, YouTube, Google Display, X, Snapchat, LinkedIn, Reddit, Pinterest, CTV, OOH and print. This is evaluation coverage, not media buying. AI Ad Studio can turn a brand URL into platform-ready variants and send those variants directly into scoring.
Key features
AI scoring is the core strength: multiple dimensions plus written recommendations give a revision path for creative teams. Human validation is a meaningful upgrade when a model score is not enough, while cross-tabulated audience results and CSV export help teams inspect response groups. Branded, multi-page PDF reports are practical for presenting findings to clients or stakeholders.
Workspaces provide project sharing, role-based access, team invitations and per-workspace billing, so the product fits collaborative agency or in-house workflows better than a purely personal tool. A REST API and official Claude MCP server support AI-only scoring in automated workflows; the MCP setup is also described as compatible with other MCP clients that can run a local stdio server.
The company says projects are storage-isolated, customer creative is not used to train models or shared across workspaces, and deletion can be requested. Email and chat support is offered, with replies promised within one business day and most within four hours.
Pricing
There is no free plan. The seven-day trial requires no card and includes three AI test credits, but excludes API and MCP access, so it is enough to judge the scoring flow rather than the full automation offering.
| Plan | Price and allowance | Best fit |
|---|---|---|
| Creator | $30 a month; 20 credits, $1.50 per test | Light individual testing |
| Starter | $50 a month; 55 credits, $0.91 per test | Regular solo or small-team work |
| Growth | $100 a month; 120 credits, $0.83 per test | Higher-volume campaign work |
| Pro | $200 a month; 250 credits, $0.80 per test | Teams needing substantial monthly capacity |
| Scale | $350 a month; 450 credits, $0.78 per test | Largest recurring testing volume |
The cheaper tiers mainly give up monthly capacity, with a higher effective cost per test. Audience studies are one-time purchases: Essential costs 299.00 USD for 100 responses, eight standard human-rated dimensions, age/gender/region screening, four custom screener questions, AI scoring and a Mixed Score. Plus costs 349.00 USD and adds household composition, hobbies and interests, and device and media preferences. Pro costs 399.00 USD and further adds apps, news sources, TV networks, life events, employment, family, grocery, vehicle and lifestyle questions. These studies suit validation of an important campaign; they are not a substitute for a recurring credit plan.
Platforms
AdTest.AI offers Android, iOS, web and API access. The mobile apps let existing users run tests and review reports, but subscriptions, credit packs and audience studies must be purchased on the web.
Who it's for
Brands and agencies are the clearest fit, especially for creative testing, media buying decisions, brand awareness, political or advocacy work and endorsement strategy. Shared workspaces and exports suit client-facing teams; API and MCP access suit organizations embedding AI scoring into workflows. It is less suitable for occasional users who need a generous free tier or for teams expecting to buy credits and studies entirely from mobile.
Pros and cons
- Pros: 13-dimension scoring combines an overall verdict with actionable strengths, weaknesses and recommendations.
- Pros: Optional 100-response audience studies create a Mixed Score and offer progressively deeper screening.
- Pros: Broad creative and channel coverage, AI variant generation, team permissions and branded exports support an end-to-end review process.
- Pros: Project isolation and stated no-training/no-sharing policy address sensitive creative concerns.
- Cons: The trial is limited to three credits and omits API and MCP access, making it a narrow preview.
- Cons: There is no free plan, and recurring costs rise quickly for high-volume testing.
- Cons: Mobile apps cannot handle subscriptions, credit packs or audience-study purchases.
Alternatives
For a broader directory of comparable services, see Ad Creative Testing Tools. Choose Lumen Research instead when its paid, multi-platform attention technology suite is the priority and demo-based pricing is acceptable. Kettio is the better starting point for a freemium workflow: its free plan scores 20 ads monthly, compares two ads at a time and includes four pre-built buyer personas. Marpipe suits teams wanting a free catalog-creative and feed-management entry point with generative previews and DPA launching across platforms. SaliencyLab is preferable for a free, focused diagnostic with 10 analyses per month, five KPIs, benchmark context, an attention timeline and one teammate seat. RealEye is the alternative for paid participant-based studies, with a free trial and an annual Basic plan. Predis.ai fits users seeking broader AI creative production and publishing on a paid plan. Toluna Creative Pre-Test Instant is another paid web option. Watchable is a paid web alternative.
Verdict
Choose AdTest.AI if your brand or agency needs repeatable creative scoring, optional audience validation and reports that can move through a team or client review. Look elsewhere if you need a substantial free allowance, mobile purchasing, or a lower-commitment way to test only occasionally.
