RealEye
RealEye is a cloud-based webcam eye-tracking platform for creating online research studies, tracking participants, and analyzing results.
What RealEye is
RealEye is a cloud-based webcam eye-tracking platform for creating online research studies, tracking participants, and analyzing results. Studies can use images, videos, or live websites, with settings for display, instructions, and follow-up questions. Its dashboard includes heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports. A facial coding feature analyzes neutral, happy, and surprised expressions. External survey connections can redirect participants to services such as Qualtrics, Google Forms, and SurveyMonkey while passing participant identifiers through URL parameters. RealEye says webcam image and sound processing happens in the browser and that it stores gaze-point predictions rather than webcam images or sound. It states that it is GDPR compliant and runs on AWS data centers in the United States. Participants recruited through a researcher's own link need a laptop or PC with a webcam; smartphone tests are also offered.
Good
- Studies support images, videos, and live websites.
- Dashboard includes heatmaps and fixation analysis.
- External survey redirects can pass participant identifiers.
- Browser processes webcam image and sound, according to RealEye.
Watch out
- No free plan is available.
- Basic studies are limited to 3 minutes.
- Own-link participants need a laptop or PC with a webcam.
- Old Edge versions predating Chromium are unsupported.
Who it suits
RealEye suits researchers who need online webcam eye-tracking studies with visual stimuli and analysis tools. Researchers should consider the participant device requirements and plan limits when choosing a tier.
Verdict
RealEye combines webcam-based study creation with gaze analysis, survey responses, and exports. Its annual entry plan starts at $325 a month, and study duration and participant requirements are important constraints.
Plans and prices
From RealEye's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic (annual) | $325 a month | Unlimited studies · 20 own participants/month included · Up to 3 min per study · Online analytics dashboard · $3,900 Billed annually |
| Basic (monthly) | $390 a month | Unlimited studies · 20 own participants/month included · Up to 3 min per study · Online analytics dashboard |
| Standard (annual) | $825 a month | Unlimited studies · 300 own participants/month included · Up to 10 min per study · 3 team collaborators · CSV export · 1h training · $9,900 Billed annually |
| Standard (monthly) | $990 a month | Unlimited studies · 300 own participants/month included · Up to 10 min per study · 3 team collaborators · CSV export · 1h training |
| Custom | Priced on request | >300 own participants/month · Up to 60 min per study · Custom license period · API access for data export · Smartphone tests · White-label · Custom feature requests · Get a quote |
The facts
Each one read from RealEye's own pages, with the date it was checked.
What it does
- Accuracy
- The pricing FAQ states eye-tracking results are around 110 px accurate, with gaze prediction frequency up to 60 Hz.checked 7 Oct 2026
- Analysis
- The dashboard supports heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports.checked 7 Oct 2026
- API
- The custom plan lists beta API access for exporting pre-filtered study results as JSON over HTTPS.checked 7 Oct 2026
- Compliance
- RealEye says it is GDPR compliant and runs on AWS data centers in the United States.checked 7 Oct 2026
- Facial coding
- Its facial coding feature analyzes neutral, happy, and surprised expressions.checked 7 Oct 2026
- Integrations
- External survey integrations can redirect participants to tools such as Qualtrics, Google Forms, and SurveyMonkey and pass participant identifiers through URL parameters.checked 7 Oct 2026
- Panel limits
- RealEye panelists cannot participate in embedded website or screen recording studies and are limited to studies no longer than 10 minutes.checked 7 Oct 2026
- Participant requirements
- Participants using their own recruitment link need a laptop or PC with a webcam; smartphone tests are also offered.checked 7 Oct 2026
- Privacy
- RealEye says webcam image and sound processing happens in the browser and that it stores gaze-point predictions rather than webcam images or sound.checked 7 Oct 2026
- Product
- RealEye is a cloud-based webcam eye-tracking research platform for creating experiments, tracking participants, and analyzing data online.checked 7 Oct 2026
- Study stimuli
- Studies can use images, videos, or live websites, with display settings, instructions, and follow-up questions.checked 7 Oct 2026
- Support
- The company offers a knowledge base and lists email support at [email protected].checked 7 Oct 2026
Where it runs
- Browser support
- RealEye says its platform works best in Chrome and does not work with old Edge versions that predate Chromium.checked 7 Oct 2026
The company
- Founded
- 2017checked 28 Sep 2026
- Headquarters
- RealEye lists its address as Obornicka 330, 60-689 Poznań, Poland.checked 7 Oct 2026
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