Hawkeye
- Android app
- Not listed
- Free plan
- Yes
- Paid plans from
- $39.99/mo
- Runs on
- iOS, Web
Summary
Hawkeye is an eye-tracking tool for studying how people experience websites, images, and prototypes. It runs on iPhone, iPad, and the web without dedicated eye-tracking hardware, although the iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, as well as prototypes made with InVision, Marvel, and Sketch. Results show where participants looked and for how long through heat maps, screen recordings, and focus-point diagrams. Hawkeye can combine results across testers and provide statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text using their phone numbers. Calibration centers the user's head, checks the calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs 39.99 USD per month, billed monthly.
Who it is for
Hawkeye suits teams studying how people interact with websites, images, or prototypes. It may fit teams that want to invite participants by text and review combined results or CSV exports.
What is good
- Tests websites and images without code changes
- Supports InVision, Marvel, and Sketch prototypes
- Aggregates results across testers
- CSV exports include gaze, UI, and touch data
What to know first
- iPhone and iPad app requires a TrueDepth camera
- Free plan is limited to one project and five sessions
- Starter Plan costs 39.99 USD per month
Verdict
Hawkeye brings eye-tracking studies, visualizations, and exports together for websites, images, and supported prototypes. Check the TrueDepth camera requirement for iPhone and iPad, and whether the free plan's project and session limits are sufficient.
Hawkeye plans and pricing
All plansCompared on eye tracking software
- Free plan
- Yesnew.usehawkeye.com
- Input method
- hardwarenew.usehawkeye.com
- Study mode
- bothnew.usehawkeye.com
- Gaze visualizations
- heatmaps, focus point diagramsnew.usehawkeye.com
- Export formats
- CSV, screen recordings, heatmapsnew.usehawkeye.com
- Supported platforms
- iPhone, iPad, Webnew.usehawkeye.com
Facts
- Purpose
- Hawkeye conducts eye-tracking tests on products to show how users experience them.new.usehawkeye.com · 1 Oct 2026
- Hardware model
- The product is software-based and does not require dedicated eye-tracking hardware.new.usehawkeye.com · 1 Oct 2026
- Test content
- Users can test any website or image without code changes.apps.apple.com · 1 Oct 2026
- Visualizations
- Results include heat maps, screen recordings, and focus-point diagrams.apps.apple.com · 1 Oct 2026
- Participant statistics
- The app shows where a participant looked and for how long.apps.apple.com · 1 Oct 2026
- Data export
- CSV exports include eye position, UI element, and touch data.new.usehawkeye.com · 1 Oct 2026
- Prototype integrations
- Hawkeye supports testing prototypes made with InVision, Marvel, and Sketch.new.usehawkeye.com · 1 Oct 2026
- Invitations
- Test participants can be invited by phone number via text message.new.usehawkeye.com · 1 Oct 2026
- Heatmap aggregation
- The product aggregates test results across testers and provides detailed statistics for individual UI elements.new.usehawkeye.com · 1 Oct 2026
- Calibration
- Its calibration process centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate.new.usehawkeye.com · 1 Oct 2026
- Authentication
- Hawkeye supports sign-in with Slack and Google, and company Slack teammates are automatically added to the same team.new.usehawkeye.com · 1 Oct 2026
- Device requirement
- The iPhone and iPad app requires a TrueDepth camera.apps.apple.com · 1 Oct 2026
- Support
- Users can send feedback, feature requests, and questions through the chat button.new.usehawkeye.com · 1 Oct 2026
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Sources
- new.usehawkeye.com· checked 1 Oct 2026
- apps.apple.com/gb/app/hawkeye-testing/id1445341875· checked 1 Oct 2026
- new.usehawkeye.com/export-eye-tracking-data-as-csv-125126· checked 1 Oct 2026
- new.usehawkeye.com/prototype-testing-phone-invites-125123· checked 1 Oct 2026
- new.usehawkeye.com/aggregated-heatmaps-125124· checked 1 Oct 2026
- new.usehawkeye.com/project-overview-158507· checked 1 Oct 2026
- new.usehawkeye.com/quickly-sign-in-with-slack-or-google-12· checked 1 Oct 2026