Swayable
Swayable is a web-based platform for creative pre-testing and persuasion measurement.
What Swayable is
Swayable is a web-based platform for creative pre-testing and persuasion measurement. It uses randomized controlled trials with test and control groups to measure whether advertising changes consumer attitudes. Teams can test digital video, social and linear TV ads, concept mockups, AI-generated prototypes, package designs, pricing, copy, messaging, taglines, storyboards, static imagery, and out-of-home ads. Measures include brand lift, favorability, consideration, purchase intent, authenticity, relatability, humor, and motivation to share. Swayable says results can arrive in as little as 24 hours. Its AI tools generate topline memos, qualitative summaries of respondent comments, and structured slide presentations. Respondents opt in through mobile apps, including games and social platforms, for non-cash incentives. The company says informed consent is built in and cites GDPR and California CCPA standards. Basic includes expert setup; Pro adds emotional response analysis; Enterprise includes dedicated data science support and bespoke analytics. Prices require contacting sales.
Good
- Randomized test-and-control measurement
- Supports video, TV, social, packaging, and messaging
- Measures brand lift and purchase intent
- AI-generated memos and qualitative summaries
- Basic setup guidance and Enterprise data science support
Watch out
- No free plan
- Paid pricing requires contacting sales
- Respondents receive non-cash incentives
Who it suits
It suits brands, agencies, foundations, and political campaigns that need controlled advertising measurement. It is also relevant to teams testing many creative formats and custom audience measures.
Verdict
Swayable offers controlled creative testing across many advertising inputs and perception measures. Its plan structure and support vary, while numeric pricing is not displayed.
Plans and prices
From Swayable's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | Priced on request | 24-hour results · custom metrics and segments · quantitative results · long-form qualitative responses · expert setup and guidance |
| Enterprise | Priced on request | Pro features · dedicated data science support · bespoke analytics setup and support · custom benchmarks |
| Pro | Priced on request | Basic features · additional custom metrics and segments · emotional response analysis · subscription plan with discount pricing |
The facts
Each one read from Swayable's own pages, with the date it was checked.
What it does
- AI features
- Swayable says its AI tools generate topline memos, qualitative summaries of respondent comments, and structured slide presentations.checked 8 Oct 2026
- Creative formats
- Customers can test digital video, social ads, linear TV ads, concept mockups, AI-generated prototypes, package design, pricing, copy, messaging, and out-of-home ads.checked 8 Oct 2026
- Method
- Swayable uses randomized controlled trials with test and control groups to measure whether creative causes changes in consumer attitudes.checked 8 Oct 2026
- Metrics
- The platform measures brand lift, favorability, consideration, purchase intent, and direct reactions such as authenticity, relatability, humor, and motivation to share.checked 8 Oct 2026
- Pricing detail
- The pricing page names Basic, Pro, and Enterprise plans, but directs visitors to contact sales instead of displaying numeric prices.checked 8 Oct 2026
- Respondents
- Respondents are recruited from mobile apps, including games and social platforms, and participate by opting in for non-cash incentives.checked 8 Oct 2026
- Results speed
- Swayable says it can deliver consumer insights in as little as 24 hours.checked 8 Oct 2026
- Security and privacy
- Swayable says informed user consent is built into the platform and cites GDPR and California CCPA among its privacy and security standards.checked 8 Oct 2026
- Support
- Basic includes expert setup and guidance, while Enterprise includes dedicated data science support and bespoke analytics setup and support.checked 8 Oct 2026
- What it does
- Swayable is a creative pre-testing and persuasion measurement platform that uses randomized controlled trial experiments to measure how advertising affects consumer perception.checked 8 Oct 2026
- Who it serves
- Swayable says its clients include major brands, agencies, foundations, and political campaigns around the world.checked 8 Oct 2026
The company
- Headquarters
- New York, New York, United States; San Francisco, California, United Stateschecked 28 Sep 2026
Where it runs
- Platform delivery
- Swayable describes its service as a cloud-based technology platform built in California and New York.checked 8 Oct 2026
